Today, we all know SOREL as the boot brand that changed the game when it comes to slushy-weather style. But where did it all begin? How did SOREL make its boots essential at the first sign of snowflake? Here’s the breakdown.

A SOREL Timeline

1962: It’s cold in Canada (like, really cold). This is the year SOREL is founded by Ontario-based Kaufman Rubber Co. to do something about it.

1985: The brand builds its reputation on boots that can handle everything from drizzle to snowpocalypse.

2000: After declaring bankruptcy, SOREL is acquired and revitalized by Columbia Sportswear Co.

2010: This is a breakout year. The brand steps up its fashion game with ads in Vogue and boot styles with names like “Joan of Arctic.”

Today: SOREL is now firmly cemented as the go-to for those who aren’t afraid to get their boots dirty.

Our SOREL Boutique opens Friday, January 17, at 11AM ET.

By Chrissy Makkas, Staff Writer

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January 17, 2014

True: The weather is starting to really bite, and the snowman-esque looks are officially in action. But in my book, as long as you get two things right, you can still look totally put together.


Continue reading “Stay Warm (While Keeping Your Shape): Style That Combats the Chill” »

November 17, 2013

Everyone knows that boots are made for winter, right? Well, call me unconventional, but I’m a year-round fan of certain styles. Winter, spring, summer – you name the season and I’m wearing them. The best part? It’s a big money-saver when it comes to pedicures.

BLG-1209 Boutique Support- Boot Sale2

1. In the spring, throw on a pair of shorts and mid-calf boots. It’s a celebrity favorite in California, and there’s no reason you can’t pull it off in the Northeast, too. On top, always go for a loose shirt to balance out the look.

2. In the summer, toughen up ladylike sundresses with an unexpected suede bootie. Just make sure to pick a pair that hits no higher than the ankle to avoid overheating.

3. When the fall chill starts to set in, look to a fitted skirt and heeled boot. Remember: always allow a few inches between your hem and your boot.

4. In the winter (or rather, boot season), break out that miniskirt you always reserve for summer, add tights, and pull on a pair of flat over-the-knee boots. The key here is to skip a heel so you’ll look polished and appropriately pulled-together.

The For the Love of Boots: Women’s Every-Height Styles Boutique opens Friday, January 25, at 3PM ET.

By Keriann Coffey, Associate Blog Editor

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January 25, 2013