In Good Fashion: Michael Kors & The World Food Programme

Harnessing fashion to help eradicate world hunger

The life of a designer as established as Michael Kors has to be, at the very least, so, SO exciting – not only the rubbing-elbows-with-every-celebrity-on-the-planet part, but the endless globetrotting, of course.

As Kors notes in a recent press release, though, his travels brought to light the struggles faced around the globe: “If there’s one thing I’ve learned, it’s that millions of people all over the world are struggling to feed themselves, and their families, every day.” Recognizing this opportunity in the fight against hunger, Kors has joined forces with the World Food Programme (WFP). Over the next few years – and by way of campaigns, events, and products – the designer plans on raising millions of dollars for the WFP.

Check out (and share!) this star-studded PSA, citing staggering statistics regarding world hunger – and, if you’re so moved, text a $5 donation to the WFP. (Instructions can be found below the video.) Then, come this March, be sure to keep an eye out for two limited-edition Michael Kors watch styles, proceeds from which will also go straight to the WFP.

By Sarah Stanley, Staff Writer

For more on stylish acts of charity, check our In Good Fashion column every Thursday.

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January 31, 2013