Perhaps you recognize Serena & Lily‘s print-happy designs. You’ve spent some time flipping through – and coveting everything in – a catalog or two. Or maybe it’s even your go-to home brand. But do you have any idea how it all began? We’ll tell you.

Serena & Lily Bedding Home Brand_rev

Once upon a time in 2003…
Design-savvy Serena Dugan met business maven Lily Kanter. Eight months later, 15 whimsical nursery collections were born.

Celebrity moms? Obsessed.
And so is everyone else. In 2006 the brand is featured – twice – in PEOPLE magazine. By the end of the year, designs are in 600 stores.

Hello, growth spurt.
Grown-up bedding in 2009. Upholstered furniture in 2010. Entertaining musts in 2011. Two retail locations (in San Francisco and the Hamptons). Serena & Lily officially has it all.

Ready to redecorate with confidence? Our Serena & Lily Boutique opens Thursday, January 22, at 3PM ET.

By Chrissy Makkas, Staff Writer

Which room would you redo with Serena & Lily? Tweet us at @ruelala to share.

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Continue reading “The Serena & Lily Story: Meet a Label We Love” »

January 22, 2015

                                                                                                                                                                                                                                                                                                                                        Photo Credit: Shades of Tangerine

Who said upholstery materials and prints are for décor alone? Here, ten easy tips to incorporate upholstery and other nontraditional materials into your wardrobe:

1. Your ratty old jeans are so comfy, and yet the holes are so UN-chic. Let some patches do the work to spruce them up!
2. Nothing takes a beating like your handbag… so why not allow it to be walked on? It can be when it’s a carpet bag.
3. If you could walk a mile in these shoes, you’d see that they need some loving. With just a can of Simply Spray Fabric Paint, they’re suddenly made for walking.
4. Fanny packs went out with David Hasselhoff in the 80s, and now we love Lady Gaga and hip bags. Between you and me, the name might be different, but they’re still fanny packs – extra cute when they’re made out of upholstery fabrics!
5. A bike can be so utilitarian unless you jazz up the seat with fabric like this. Seriously loving the floral terrycloth!
6. I am obsessed with vintage bow ties. This bow-tie hairpiece ups the ante and this ring raises the ante even more.
7. Buckle up for safety… or just to protect your MacBook®. Now you can go from 0 to 60 with this seat-belt briefcase when pitching your ideas at the office.
8. No, this fab vintage swing coat is not Chanel, but rather chenille… and Coco would be envious.
9. Brocade isn’t just for plastic-encased living room couches anymore.  It’s perfect for a chic dinner-party dress.
10. Take samples from an old leather furniture company, give them a ladylike S&M vibe, and – voilà – this fringe necklace!

Have any tips or tricks on upholstering your wardrobe? Share them in the comments below or tweet us @ruelala

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October 31, 2012