In April, Marc Jacobs set out to find new models via Twitter. And yesterday, the nine (beyond-lucky) winners were revealed in his Fall 2014 campaign. The shots are bold, energetic, and beautiful, but warning: they will induce major jealousy. For all of us non-winners? I say we hold a virtual rain dance in hopes of more social media casting calls in the future.

By Emily Ketterer, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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July 1, 2014

Last night, ultra-cool label Marc by Marc Jacobs announced that it will be selecting the face of its latest campaign through a social media “casting call.” Yes, you read that right – one of us mere tweeting mortals might just skyrocket to glossy-paged stardom.

Marc by Marc Jacobs Social Media Casting Call

Image via nylonmag.com

The audition process is pretty straightforward. All you have to do is snap a picture, hashtag it with #CastMeMarc, and post it to Instagram or Twitter. So expect your feeds to get slammed with artfully staged selfies over the next few days. I mean, who could resist the opportunity to join the ranks of Victoria Beckham, Sofia Coppola, Miley Cyrus, and the Fanning sisters? Not this writer.

Now, go get that selfie game on point. The “casting call” ends April 9.

Read more on marcjacobs.com.

By Emily Ketterer, Staff Writer

What do you think about the Marc by Marc Jacobs social media casting call? Tweet us at @ruelala to share.

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April 3, 2014