If you cocoon yourself in these color-happy comforters and down blankets every night, then you know all about the dreamy softness that is The Company Store. But, do you know how it all began? Before you snuggle up, take a second to find out.

How The Company Store Got Its Start

For 103 years, this sleep authority has been crafting premium bedding from its very own factory in La Crosse, Wisconsin. Rooted by values passed down from Scandinavian ancestors, natural cotton and large-cluster down abound. Today? Those same standards (updated with head-turning hues) still keep us cozy.

The Company Store Boutique opens Thursday, July 17, at 3PM ET.

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Continue reading “Bedtime Story: How The Company Store Got Its Start” »

July 17, 2014

Unfortunately, not every summer soiree includes an easy exit. Sometimes, you have to stick it out – rain, shine, or impossible humidity. So before you head to that next dinner party, take a few hot-summer cues from us.

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For Men
It’s hot and muggy out, and you’re going to sweat. Wear a T-shirt, right? Wrong. The Art of Manliness implores you to choose a button-front or polo on sunny days before reaching for the tee. Even a long-sleeve button-front (made of natural fibers) will keep you cooler than a cotton-blend or polyester tee. Not to mention the versatility factor. You’ll seldom feel underdressed.

For occasions that call for a sport coat, wear light colors and fabrics (like white and linen). Heading to a patio or beach-front party? Roll up those pant cuffs and swap out oxfords for boat shoes.

For Women
We’ll admit it – women sweat, too. (Guys, deal with it). A few things to avoid when hitting the party circuit: cap sleeves, too-short shorts, doing your hair, and the color gray. Go with a billowy off-the-shoulder dress. You’ll stay cool while still showing a little skin. Since you’ll have to bring a bag for those touch-up essentials, make it a big, bright one that’s still slim enough to tuck under your arm.

For Kids
Shorts, tees, stripes, anchors. It’s hard to make them not look cute. Heading to a kid-friendly party? Make sure they’re comfortable – or you’re in for an early night. And don’t forget hats. Even if it’s not an outside event, they’ll probably end up in the yard anyway.

For Home
Not unlike your wardrobe, your summer bed requires cool cotton and linen fabrics for maximum comfort on humid nights. Satin and silk may sound appealing, but they’re not as breathable. Swap your heavy winter comforter for a lightweight duvet in a creamy white or nude hue.

Our Big. Rue. Sale. Boutique opens Wednesday, July 17, at 11AM.

By Julia Ivins, Staff Writer

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July 17, 2013

A Good Night's Rest

 

Our From A to Zzz: Everything for the Bed & Bath Boutique opens Thursday, May 30, at 3PM ET.

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May 30, 2013

 

Summer Bedding

Our Light & Airy: The Summer Bedding Turnover Boutique opens Monday, May 20, at 3PM ET.

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May 20, 2013