The Instagirls: Vogue Swaps Celebs for Models

Ah, September: the biggest month of the year as far as fashion and our favorite glossies go. We expect magazines to pull out all the stops in these mega issues, and this year they certainly don’t disappoint. Today, Vogue confirmed that its September cover boasts not one, but three of-the-moment models. The interior spread expands to show six more, for a total count of nine dazzling women.

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Image via Vogue.com

Not only were these cover girls chosen for their prowess in front of the lens, but Vogue also dubs them “the Instagirls,” a generation of social media–savvy models rapidly building their own personal brands. From left to right, you see Joan Smalls, Cara Delevingne, and Karlie Kloss (all on the cover itself), followed by Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu.

The sunny spread, filled with striking fall textiles, was shot by famed photographer Mario Testino. If this layout looks familiar, it might be because ten years ago the magazine also featured nine supermodels (including Gisele Bündchen and Daria Werbowy) on its September issue cover, photographed by Steven Meisel.

With major titles (Vogue and W included) hinting at a new class of top models, I suspect that Karlie and Cara are reaching the level of 90s-era Cindy and Kate. Except now they’re not just household names – their fandom extends throughout the Internet, too.

By Susie Kostaras, Associate Editor

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August 18, 2014