Today, we all know SOREL as the boot brand that changed the game when it comes to slushy-weather style. But where did it all begin? How did SOREL make its boots essential at the first sign of snowflake? Here’s the breakdown.

A SOREL Timeline

1962: It’s cold in Canada (like, really cold). This is the year SOREL is founded by Ontario-based Kaufman Rubber Co. to do something about it.

1985: The brand builds its reputation on boots that can handle everything from drizzle to snowpocalypse.

2000: After declaring bankruptcy, SOREL is acquired and revitalized by Columbia Sportswear Co.

2010: This is a breakout year. The brand steps up its fashion game with ads in Vogue and boot styles with names like “Joan of Arctic.”

Today: SOREL is now firmly cemented as the go-to for those who aren’t afraid to get their boots dirty.

Our SOREL Boutique opens Friday, January 17, at 11AM ET.

By Chrissy Makkas, Staff Writer

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January 17, 2014

From boots fit for a good old fashioned New England snowdrift to an “heirloom” watch (for girls who don’t like waiting around), here’s a look at all the lovely things I’ll be snapping up off of Rue this week.

From left to right:

Rotary men’s watch. The heirloom-watch look? With a classic leather band and old-school Roman numerals, this timeless ticker is how I plan to achieve it (and without that whole waiting-around-to-inherit part). Our Arm Candy: Stackable Bracelets & Watches Boutique opens Tuesday, November 27, at 11AM ET.

French Connection dress. Hello, holiday party (or New Years party… or any party) no-brainer. Our French Connection Women Boutique opens Tuesday, November 27, at 11AM ET.

Sorel boot. A New England snowdrift? In these take-no-prisoners lace-ups, bring it on. Our Sorel Men & Women Boutique opens Monday, November 26, at 11AM ET.

By Sarah Stanley, Staff Writer

Looking forward to something next week? Let us know in the comments below, or tweet us @ruelala.

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November 25, 2012