Today, we all know SOREL as the boot brand that changed the game when it comes to slushy-weather style. But where did it all begin? How did SOREL make its boots essential at the first sign of snowflake? Here’s the breakdown.
1962: It’s cold in Canada (like, really cold). This is the year SOREL is founded by Ontario-based Kaufman Rubber Co. to do something about it.
1985: The brand builds its reputation on boots that can handle everything from drizzle to snowpocalypse.
2000: After declaring bankruptcy, SOREL is acquired and revitalized by Columbia Sportswear Co.
2010: This is a breakout year. The brand steps up its fashion game with ads in Vogue and boot styles with names like “Joan of Arctic.”
Today: SOREL is now firmly cemented as the go-to for those who aren’t afraid to get their boots dirty.
Our SOREL Boutique opens Friday, January 17, at 11AM ET.
By Chrissy Makkas, Staff Writer
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