Nope, don’t step out in your shapewear just yet. SPANX® just announced that it’ll be moving on to bigger and skinnier things: jeans. Sara Blakely, the brains behind the billion-dollar operation, reported to WWD that the denim line will launch in July. Styles will feature slimming details such as a wide waistband, side zippers, and five pockets. But don’t worry, whether you’re a boot-cut or boyfriend-jeans fan, the $148 pairs are said to be available in every silhouette you can think of.

Does this mean I can ditch the Jillian Michaels DVD for good? Probably not. But let’s just say I’ll be snagging a pair of these just so I can call them my actually skinny skinny jeans. (Watch out, Bieber.)

By Mairead McGonagle, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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June 12, 2014

We’re beyond excited that spring is officially here. And even more excited that we can finally ditch our winter leathers in favor of a few bright and breezy seasonal items. But with warm-weather dressing comes a few delicate challenges – and that, friends, is why one should always have SPANX® on hand.

SPANX® on Rue La La

Our SPANX® Boutique opens Thursday, March 20, at 11AM ET.

By Keriann Coffey, Associate Editor

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March 20, 2014

After having her first baby and noticing a void in the shapewear department, designer/entrepreneur/reality-TV celebrity Heather Thomson decided to create her own line. And with nothing but a sewing machine and pure determination, her first piece – the three-panel shaping tank top – was born. Fast-forward six years to today, and she’s still finding innovative ways to help women look and feel their best. But how exactly did Yummie become such a phenomenon? Here, we take a look at the first few milestones.

The Yummie by Heather Thomson Story

Continue reading “Lift, Slim, Smooth: The Yummie by Heather Thomson Story” »

March 5, 2014

The science behind a slimmer figure? It’s all in the SPANX®. Whether you need just a little tummy tightening or a total body transformation, there’s a shapewear garment just for you. And you’ll be amazed. Really.

BLG_SPANX

Medium Compression
The most relaxed of the three levels, it has snug-fitting technology for a smooth look all over.

Super Compression
Hugs curves, slimming the body and flattening the tummy. You’ll start to see results instantly.

Super-Duper Compression
Zoned compression powerfully targets specific problem areas. You’ll be shocked at how much it transforms your shape.

Our SPANX® Boutique opens Thursday, November 14, at 11AM ET.

By Brianna Lapolla, Staff Writer

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November 14, 2013

 The Post Holiday Savior: SPANX

Still holding on to a few post-holiday pounds? Yeah, me too. Luckily, when armed with these slimming saviors, I know I can take my time getting back to the gym. With tanks, tights, and even swimsuits that lift and smooth, what’s a few more days in front of the fire with family and a plate full of leftovers?

For the Post-Holiday Vacation
No one likes to brave the beach when they’re feeling bloated, but with this black and white number – part of the “Whittle Waistline” collection – cover-ups might just become a thing of the past.

For the Return to the Office
Worn under a blazer, this simple, slimming tank hides last weekend’s fruitcake consumption in a flash.

For Getting Back to the Dating Scene
With this seamless, smoothing underwear, you’ll walk into any dinner date feeling as confident as can be.

Our SPANX Boutique opens Thursday, December 27, at 11AM ET.

By Keriann Coffey, Associate Blog Editor

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December 27, 2012

YUMMIE TUMMIE FOUNDER AND DESIGNER HEATHER THOMSON SHARES EXPERT SHAPEWEAR SECRETS

Yummie Tummie

Heather Thomson is the mind behind the figure-flattering unmentionables. Her revolutionary designs have become must-wears for many women. Here, the innovative designer dishes on her Yummie Tummie favorites, her own style rules, and insider shapewear tricks.

Rue La La: What are three intimate essentials every woman should have?
Heather: If I had to pick a few, it would definitely be one of our tank tops, the Briefie bottom, and a good shaping slip (the Peek-A-Boo is one of my favorites).

Rue La La: Yummie Tummie items are all about versatility – tell us about a few wear-every-which-way favorites.
Heather: The Original Tank is the essential layering piece – perfect for under your favorite top, blazer, sweater, or dress. It’s also amazing to wear to a yoga or workout class. Another favorite is our Emilie Pantie – it fits and looks great and is super comfortable. Plus, the lace trim brings a sense of luxury, so you’ll forget you are wearing shapewear.
Continue reading “Five-Minute Pow-Wow: Heather Thomson Talks Under-the-Radar Essentials” »

March 2, 2011