New BalanceWith our New Balance Boutique just opened, we turned to our Corporate Concierge and three-time marathoner (soon to be five) for her insights into what it takes to find the perfect running shoe.

While my life is dedicated to style, I have to say it: you can not pick running shoes based on color. Each shoe is designed with specific runner mechanics in mind. The prettiest colors may not always give you the right type of support or flexibility you need. Make up for it by buying fun running clothes or getting a great running buddy.

I recommend you go to a running shop and get fitted. A good place will analyze how your feet hit the ground, ask you about trouble spots (like knees), and recommend shoes based on these (and other) factors. The store should let you test the sneakers, and have a pretty good return/exchange policy. The fitting is free, and the time spent up front will avoid time spent at the doctor’s or physical therapy later.
Continue reading “Rue How-To: Choosing A Great Running Shoe” »

August 25, 2011