We’re ushering in more and more local style across the country, and this time we’re honing in on the Bay Area. Rue San Francisco has arrived, giving you insider access to all the best local spots in the city. To celebrate San Francisco’s debut, we sat down with Director of Brand Partnerships, Heather Hartle, to talk about the city’s stellar boutiques, navigating the hills, and what to do when the fog rolls out.
Rue La La: Every city has its own fashion personality. What defines San Francisco style?
Heather: People love to say that San Francisco doesn’t have a distinct fashion style. My take on that sentiment is that because San Francisco has always been home to and prides itself on its entrepreneurs, free thinkers, and independents, it fails to fall into a set style persona. And that is a good thing. We’ve got everything from the preppy Marina girls and Mission hipsters to the tech geeks and ladies who lunch. I think of San Francisco style much like I do the people who wear it: varied and independent, with a strong sense of self.
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