Local Style: Tova Bonem of Rue Los Angeles

Rue Los Angeles

The City of Angels just got even more chic. Rue Los Angeles is (officially) here and giving you access to Los Angeles’s hotspots, must-sees, and can’t-live-withouts. In honor of our California debut, we sat down with our very fashionable L.A. General Manager, Tova Bonem, to chat about local vintage treasures, the five stores every style-setter has to visit, and what she’s doing when the 405 shuts down.

Rue La La: Describe L.A.’s style.
Tova: Casual chic that defies the mundane. Personal style that combines femininity with a splash of youth. No set formula.

Rue La La: L.A. is known for its legions of sartorial masters. Any tricks for navigating the stands at the famed summer fleas (Rose Bowl in Pasadena or Long Beach’s antique market)?
Tova: Plan to get there early and be discerning, but have an open mind – the treasure you’ll find may be not the one you were looking for.
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July 14, 2011