Pretty Talk: Trying Out Colored Mascara

Ever since seeing the bright purple eyelashes at Stella McCartney’s fall 2012 runway show, I’ve been dying to get my hands on tinted mascara. Packing more punch than everyday black, colors like plum, cobalt, neon green, and even red have been popping up everywhere – and leaving a lasting impression in their wake.

My personal color of choice was a vibrant shade of blue from Physicians Formula (which is actually quite subtle if you only put on one coat – I ended up doing two heavy coats and it made my lashes noticeably blue). Not quite sold on the look just yet? Read on for some tips on how to pick the best bold mascara shade for your eye color.

Blue Mascara
If you have blue eyes, blue mascara is the way to go. Adding depth to lashes and brightening eyes (which makes the whites look even whiter), cobalt shades emphasize the blue pigments and make eyes appear clearer.

Purple Mascara
While purple mascaras tend to look brighter on the brush than they do on your lashes, this shade works well with almost any skin tone. Redheads can pull off bright purple shades best, but the hue also deepens brown eyes and brings out green and amber tones in hazel eyes.

Green Mascara
A neon green shade was popular on Dior’s fall 2013 runway, but the color can be worn in real life – just more subtly. It brings out warm brown and violet tones in eyes, according to

Red/Pink Mascara
Also spotted on the runway at Dior, red mascara is definitely not for the faint of heart. suggests pairing this bold mascara with a matching shade of liquid liner on the upper lashes. Bonus: If your eyes are blue, the red pigments will bring out the tones flawlessly.

By Brianna Lapolla, Staff Writer

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February 19, 2013