Stop the presses: Bad Gal RiRi has been named creative director of the women’s division at PUMA. The star will not only oversee the direction of its collection, but she’ll also act as a brand ambassador alongside Usain Bolt and Mario Balotelli.

PUMA Creative Director Rihanna

Image via Wikimedia Commons

This is hardly Rihanna’s first foray into fashion, as the singer has previously collaborated with brands including MAC, Balmain, and Gucci. PUMA CEO Bjørn Gulden called the decision a natural one, saying, “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. . . . We’re delighted to have her as a partner, and we’re looking forward to what’s to come.” Not one to waste any time, Rihanna had her first creative meeting yesterday at the company’s headquarters in Germany.

We love seeing our favorite Barbadian take on fashion, but we plead with one last request: “Please don’t stop the music.”

By Kim Watson, Staff Writer

What do you think of Rihanna’s new gig? Tweet us at @ruelala to share.

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December 16, 2014

As much as I’d like to go over why we should have won last night’s game against Portugal, I’m choosing to excuse myself from dwelling on that last-minute tie and instead take a moment to discuss something we’re all a little less sad about. Like, style.

Brazil v Mexico: Group A - 2014 FIFA World Cup Brazil

Image via the New York Post

Soccer can be as much a sport of dynamic athletes as it is of sartorial pros – just look to the New York Post's inventory of the World Cup’s most fashionable as proof. Worth noting? Italy’s forward Mario Balotelli, who wore mismatched cleats in brilliant blue and pink. Turns out they were PUMA Tricks, released specifically for the 2014 Cup. (Leave it to this fashion-forward player to be one of the first to sport the new trend.)

Another stylish player of note is Neymar (featured above), whom the Post calls “Brazil’s It boy.” With spiked blond hair and a primary-color-coordinated look, I think Neymar won the sartorial game for the World Cup – or, he would have if there were an actual competition for it.

Regardless, he and all the other soccer style pros out there serve as a good distraction from last night. You feel better already, right?

Read the full article on the New York Post.

By Christine Mitchell, Staff Writer

Who do you think had the best style at the World Cup? Tweet us at @ruelala to share.

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June 23, 2014

The real question here is, why not wear neon? It’s an of-the-moment, white-hot trend. Even in the smallest doses it has the ability to add energy, catch attention, and make a fashion-forward statement. But if you need even more justification as to why you should rock these bold shades, here is a list of not-so-normal-but-totally-true reasons.

BLG-1636 Boutique Support Bright Neon Watches

1. This is (totally not) a fact. But is it a crime to look awesome while you break a sweat? Nope.

2. Head-to-toe. Peeking out from your watch dial. It literally doesn’t matter how you wear it – it’s that cool.

3. If you haven’t heard about some variation of these runs, you need to do some research. Picture running with your friends, energizing music pumping along the route, and dancing your way through LED-lit tunnels. Sign. Me. Up.

4. It’s true. Bikers, hunters, and late-night runners alike have all discovered neon’s ability to get you noticed. Now just harness that superpower in the form of sky-high stilettos.

Now start with your wrist, then let the neon craze take over.

Our Total Showstopper: Bright & Neon Watches Boutique opens Saturday, August 3, at 11AM ET.

By Abigail Kuzia, Editor

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August 3, 2013

The warm weather has been here for a while, and it’s not cooling down anytime soon. Embrace the rising temps by spending as much time outside as humanly possible. From morning walks to park free-for-alls with the kids, these fashion-forward sneakers have everyone’s back (and feet) through it all.

BLG-1594 Boutique Support PUMA

Slip-on style and a flexible midsole? These sneaks can take on any terrain (even those rocky trails).

Enough traction to chase the kids around. Sturdy support for hitting the pavement. These elastic strap sneakers are easy to put on (or take off) in a snap.

The most kid-friendly sneaker in the game. This lightweight, non-slip pair comes complete with Velcro straps. Plus, the non-marking sole means no scuffs. Period.

Our PUMA Women, PUMA Men, & PUMA Kids Boutiques open Sunday, July 14, at 11AM.

By Brianna Lapolla, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

July 14, 2013

To anyone who knows me, it’s no secret that I’m not a regular runner (my college lacrosse days are long gone). But with the start of a new year and the motivation of a friendly bet, I’ve actually been hitting the pavement, er, treadmill for two weeks now. How do I know what I’m doing? Well, I don’t – but I did find some helpful tips for everything from tricks to finding the right running shoe to exercises that increase speed. Aside from an energy-spiking playlist, here are my favorite findings:

Wear the right sneaker: Admittedly, I am still wearing the same sneakers I’ve had since sophomore year of high school (I wish that was a joke). But I’m just about ready to commit to this enough to camp out in the specialty store until I find the right sneakers for my seriously flat feet. Fun fact: you should replace your running shoes every 300 – 400 miles.

Perfect your technique: When I first read SHAPE Magazine’s 10 tips for improving running technique, I was a little surprised. With advice like don’t land on your heel and use shorter strides rather than long strides, I’m realizing (quickly) how much work I have in store.

Build muscle to run faster: As much as squats (and anything that resembles the leg-trembling cousin of the lunge) give me nightmares, they are incredibly effective for strength training. But pain is gain (or so they say), and these four leg exercises promise to make you feel the burn.

One other benefit to taking up this healthy pastime? Running tours. Can you think of a better way to see a city you’re visiting? I didn’t think so. It’s social, you get in your exercise for the day, and you see all the sites firsthand. There is no downside.

Our Go For a Run Men’s and Women’s Boutiques open Saturday, January 26, at 11AM ET.

By Abigail Kuzia, Editor

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

January 26, 2013

I like to keep a workout bag packed and ready by the door at all times. I have a preposterously hard time motivating myself to go to the gym post-beach season (“But it’s dark out! But Tuesday is the new Thirsty Thursday!”). So having that bag packed and ready to go is absolutely key.

Its typical contents? Everything from the prettiest hair elastics known to man to punchy kicks that give even the least motivated days a pop of gotta-get-to-the-gym excitement.

Counterclockwise from left. 

The Bag: Gone are the days when I used to carry adidas soccer bags to the gym (ohh, high school). This checkered satchel is sporty-meets-cool – and can totally pass for a weekender, too.

The Music Maker: I’m mildly obsessed with my iPhone®. It’s fabulous for playing pump-up tunes, timing how long I can stay in plank (answer: not long), and making it possible to check work email while doing crunches.

The Kicks: Cushioned and just the right amount of bright, these sneaks are cute enough to tackle my morning commute, too.

The Watch: Okay, so do I really need a watch when I have a phone with me? Eh. But this one just makes everything look so Sporty Spice. In the best of ways.

The Water Bottle: A little shameless self-promotion? I can’t resist it – my Rue water bottle is just too cute.

The Hair Accessories: Treadmill without a hair tie? Major fail. So I won’t leave home without these knotted elastic hair ties. You can find them everywhere from Sephora to Etsy in a host of hues (and even glitter). As for tackling those leftover hair wispies? A drugstore hair clip is an absolute staple.

Want to round out your gym bag? Our PUMA Women’s Shoes & Accessories Boutique opens Monday, October 22, at 11AM ET.

By Joanna Berliner, Editor

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October 22, 2012


Everyone on PUMA Golf seemed to be having such a blast that we needed to get a closer look. (And maybe try some putting practice.)


Our PUMA Golf Boutique opens Thursday, April 7, 2011 at 11AM ET.

April 7, 2011