If you’ve been confused by the growing number of men showing off stubble this month, let me reassure you – it has little to do with the oncoming threat of snow.
It’s Movember, a month where men grow moustaches to build awareness for prostate-cancer research.
And, I have to say, I’m in love.
No, I don’t love the feeling of stubble on my cheek or have a quarter-life urge to take home a mountain man – despite recent findings by scientific journal Evolution and Human Behavior, which state that women see men with facial hair as more attractive than their clean-shaven counterparts.
In fact, I abhor stubble. But I’m in love with the simple fact that Movember has lightened up the act of raising money for men’s health. This is no somber vigil or all-day walkathon. It’s an act of raising awareness that is easily integrated into a man’s everyday life. One that is happily tweeted, Instagrammed, and discussed around dinner tables, over cubes, and in locker rooms.
Movember has achieved exactly what it set out to do: get people talking. And for that, all seasonal-moustache touters should be proud.
By Joanna Berliner, Editor
So, what do you think? Tweet us at @ruelala with #inmyopinion and let us know.
Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.