Have what it takes to nail this classic look? Of course you do. Just snag these five seaside staples.

Preppy StyleA Printed Shift
The brighter, the better. Go for classic florals or nautical prints. Bonus points for adding baubles.

Preppy StyleAn Iconic Sandal
Two words: Jack Rogers. There’s just something about the whipstitched style that makes us (and our outfits) feel complete.

Preppy StyleClassic Sunnies
Ray-Bans seriously have it made in the shade. Opt for mirrored lenses and put a modern spin on an old favorite.

Preppy StylePastel Shorts
Pastels are practically neutrals. Think of these bottoms as your blank canvas and pair from there.

Preppy StyleA Go-To Tunic
This top is down for whatever. Toss over your swimsuit by day and pair with white denim at night.

Our Off to Martha’s Vineyard: Classic Summer Style Boutique opened Thursday, June 25, at 11AM ET.

By Jillian Hudon, Staff Writer

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June 25, 2015

The time has come to say goodbye to C. Wonder‘s peppy, prep-centric line of apparel, accessories, and gifts. Yesterday, the brand confirmed it will close all its store locations, followed by the shuttering of its website in coming weeks.

C. Wonder hit several milestones since its 2011 launch in the SoHo neighborhood of New York City, including winning an Accessories Council ACE Award for Best Specialty Retailer. Founded by Christopher Burch (also an adviser to jewelry brand BaubleBar), the colorful company found a niche in whimsical accessories and gift-worthy goods.

Until we pinpoint our next spot for a monogram fix, we’ll be missing C. Wonder’s cheeky graphics and hue-happy designs.

By Susie Kostaras, Associate Content Editor

What has you buzzing this morning? Tweet us at @ruelala.

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January 7, 2015

Yesterday marked 20 years since the passing of style icon Jacqueline Kennedy Onassis. Which means we’ve celebrated her fashion legacy for over two decades. But how does one dress in Jackie O’s likeness? Well, according to ELLE, it’s not all about going the conservative route. In fact, it even involves a little risk.

Jackie O's Style Legacy

Image via elle.com

From baring hints of skin to sporting curve-hugging silhouettes (often with graphic prints), Jackie O was no stranger to bold dressing – she just always did it tastefully.  Don’t believe me? Head over to elle.com to see a slideshow of her more experimental wardrobe choices (and for plenty of outfit inspiration).

By Jillian Hudon, Staff Writer

What’s your favorite Jackie O look? Tweet us at @ruelala to share.

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May 20, 2014

As the calendar inches toward May and we eagerly stock up on spring outfits, it becomes more and more evident that beach season is around the corner. But before you crack open The Giver and lather on sunscreen, your home needs a few coastal-inspired updates to mirror the season. From preppy to strictly glam, bring one of these timeless oceanside aesthetics to your house – whatever your zip code.

3 Beach Town–Inspired Home Aesthetics

Continue reading “Bring the Beach Home: 3 Inspiring Aesthetics to Try” »

April 30, 2014

The first day of fall is nearly here. School is officially in session. Just because. Do you really need a reason to pick up a pair of fit-for-every-man-woman-and-child penny loafers? Because I could go on. But instead, I’ll give you a little history lesson – you know, so you can drop some knowledge when someone (inevitably) admires your new shoes.


Continue reading “Let’s Look Back: A History Lesson of the Penny Loafer” »

September 10, 2013

New England prides itself on it’s quaint island escapes, and Nantucket‘s at the top of the must-visit list. From cobblestoned streets to 18th-century lighthouses, it urges you to slow down, take in your surroundings, and wear sundresses. Which brings me to the topic at hand. If you’re lucky enough to visit, what should you wear?

The answer in a word: preppy. It doesn’t matter if it’s not your style (wink). Now’s your chance to go head-to-toe in pastels, pretty pleats, strapless numbers, and florals. Lots of florals. Don’t worry – what happens on Nantucket stays on Nantucket. So go big. This is how summer is meant to be celebrated.


Our Road Trip Across America: First Stop, Nantucket Boutique opens Monday, July 8, at 11AM.

By Julia Ivins, Staff Writer

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July 8, 2013

Mastering the nautical look? It’s a head-to-toe effort. While most know Sperry Top-Sider for those iconic casual, multicolor boat shoes, you’ll soon discover a world of swimsuits, cover-ups, sunglasses, and more. Take a peek at this video to see what I mean, then scroll down for four just-add-shoes styling tips.

Four Ways to Style Your Boat Shoes

For Men:

  1. With shorts, jeans, or even khakis. Roll up the cuffs, lose the socks, and add light layers on top.
  2. The boat shoe’s best ally? A bold watch. Preferably of the waterproof variety.

For Women:

  1. Button-front shorts, anything with anchors, and a wicker clutch. Slip on your bright-hued shoes and hit the boardwalk.
  2. Swap out the laces for a pop of color, then take them to the city streets with dark-wash, super-skinny denim.

Our Sperry Top-Sider Boutique opens Monday, June 24, at 11AM ET.

By Julia Ivins, Staff Writer

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June 24, 2013

If you’re reading this, it means one of two things: either you don’t play golf but you’re interested in learning, or your significant other is an avid fan and you would like to participate in Sunday night’s dinner conversation.

As for this girl, aside from a putt-putt course or two in the early 2000s, I have yet to swing a 9-iron – but, see, we’re learning things already. So, fellow beginners, I am here to walk you through the basics, from club terminology to golf-bag essentials. Let us begin.


Golf Clubs, A Cheat Sheet

Driver: This is the one you use to tee off with.

Irons: These clubs range from 2 to 9, and are used to hit the ball toward the green from 120 to 190 yards away. Low-numbered irons are for longer shots, while high-numbered irons are for shorter shots.

Gap Wedges: For hitting short, angled shots near the green or out of a sand bunker.

Putter (thank you, putt-putt – we know this one!): Just tap it in.

Hybrid: Also called a “utility club,” this one is the most versatile of all. It combines elements from irons and drivers that help get shots airborne from long distances.

The Golf Bag Essentials
(in addition to those clubs)

  • 6 – 8 golf balls
  • 2 – 3  tees
  • Extra pair of gloves
  • Raincoat
  • Pitch-mark repair tool
  • Coins to mark your ball on the green
  • Pencils
  • Sunscreen
  • A spare towel or two

Now, hightail it to the greens (we have faith!). Our Fore! Women’s Golf Style and Fore! Men’s Golf Style Boutiques opens Wednesday, April 10, at 11AM ET.

By Julia Ivins, Staff Writer

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April 10, 2013

They are the emblem of all things preppy – but were they always? Take a peek into the history of this iconic American brand.

1930s: Paul Sperry invented the first boat shoe after using a knife to cut treads into the outsole of a sneaker. He was inspired by his dog Prince’s ability to effortlessly trek over ice.

1940s: The U.S. Navy began manufacturing the Top-Sider for its sailors. Due to the rationing of leather shoes during WWII, the design increased in popularity nationwide.

1980s: Top-Sider was mentioned in the tongue-in-cheek style guide, The Official Preppy Handbook (yep, it was a thing), and subsequently featured in many a John Hughes film.

2000s: After a decade out of the limelight (preppy just wasn’t cool in the 90s), Top-Siders appeared on Fashion Week runways, spurring a new generation of Sperry lovers.

Today: The nautical brand is a made-for-everyday staple. They launched their first stand-alone store in 2012 on Manhattan’s 5th Avenue.

Our Sperry Top-Sider Women and Sperry Top-Sider Men Boutiques open Wednesday, March 27, at 11AM ET.

By Julia Ivins, Staff Writer

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March 27, 2013

When it’s ungodly chilly out here in New England, I immediately dream of summer on the Vineyard. Blame my Northeast residence, but everything about that little island just screams quintessential prep to me – in the best way possible. So – in the name of summer daydreaming – I’ve set about planning my ensembles for my ideal summer day on the Vineyard. Care to escape with me?

Preppy for Martha's Vineyard

9AM: The Vineyard has activities for days, and a little morning sailing sounds like the most whimsical way to start the day. And what’s sailing without some nautical stripes?

12PM: Nothing beats New England clam shack fare. High-waisted shorts (paired with a pearl necklace, of course) are the perfect casual bottoms for such a low-key experience. As a bonus, they slide on perfectly over your bathing suit.

2PM: It’s the Vineyard, so the beach is a given. A printed one-piece makes for the ideal preppy option.

4PM: When temps cool off, it’s time for some antiquing. Like any good New England town, the Vineyard has plenty. In my summery dream, I’m wearing this retro-inspired dress.

7PM: It’s been a long day, so go ahead and indulge your palette. It’s a given that stellar restaurants are everywhere in this huge tourist destination. And for the attire? This dress is dark enough for night, but breezy enough to bring in that beach mentality.

Countdown to summer… commence.

Our Head-to-Toe Preppy: From Plaid Skirts to Polos Boutique is open now.

By Anna Kuchinsky, Staff Writer

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February 12, 2013