Back in the summer (ahh, remember summer?), our fashion director wrote about a surprising development in Cameron Diaz’s career: the actress had stepped up as artistic director of Pour La Victoire. Now, several months later, the much-anticipated first designs from Cam’s foray into the fashion world are out, and the results are much like Cameron herself – sleek and sexy, yet still down to earth.
Cameron Diaz

Done up in neutral hues, luxe leather, and rich suede, the strappy heels and booties feature lower heels, because comfort is just as important as style to the celebrity-turned-designer. “For both Charlie’s Angels movies, we wore heels, ran in heels, did kung fu in heels,” she says. “We weren’t pretending. Heel function is a very important thing for me.”

Read more about Cameron’s new Pour La Victoire shoe line on

By Keriann Coffey, Associate Editor

What do you think of the new Pour La Victoire designs? Tweet us at @ruelala to share.

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February 4, 2014

While a lot of our favorite celebrities – Gwen Stefani, Victoria Beckham, and Beyoncé, just to name a few –  have made the leap into the fashion world, one I didn’t see coming was Cameron Diaz. But in a surprising move, she’s stepped up as Artistic Director of Pour La Victoire (a Rue favorite).


Not only will Diaz be designing handbags and shoes, but as a co-owner of the label, she’ll also be involved with the brand’s creative, marketing, and advertising.

“I don’t do endorsements really. This is completely different. Being influential in a brand and in its [advertising] campaigns interests me,” Diaz told “I love fashion. It’s a large part of my life. What I wear is looked at. It influences what other people wear because that’s just the world we live in.”

One thing’s for sure: with Cam’s A-lister friends, these new Pour La Victoire designs are about to get a lot of exposure.

Have questions about the latest fashion happenings? Tweet our Fashion Director, Jackie Nasser, at @ruelala with #askjackie.

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Jackie Nasser joined Rue La La as Fashion Director in November of 2012. In close collaboration with the merchandising teams, she leads content production for lookbooks, style tips, and curated Boutiques. Jackie is the former Lead Editor for InStyle’s sister shopping site,, which she launched. Prior to that, she served as Senior Fashion Editor at Lucky and at ELLEgirl, ELLE Accessories, and

August 15, 2013