When Chanel taps supermodel Gisele Bündchen and director Baz Luhrmann for a short film – well, we obviously perk up. The result is a visual spectacle to celebrate the house’s iconic Chanel No. 5 perfume, which the label made sure to hype up with a 15-second teaser clip, a star-studded dinner, and its first-ever Instagram posts.

As a moody rendition of “You’re the One That I Want” plays, the film opens with a fresh-faced Gisele on an absurdly chic Chanel surfboard. We then get a peek at her handsome counterpart, Michiel Huisman of Game of Thrones fame, as he exits their swanky beachside home. After her ocean dip, Gisele (wearing Chanel and a spritz of No. 5) reunites with the object of her affection in a scenic concert hall.

In typical Baz Luhrmann style, the three minutes are full of color and sweeping landscapes – and I’m left wishing this were a full-length production.

Read more about “The One That I Want” at chanel.com.

By Susie Kostaras, Associate Content Editor

What do you think of this Chanel film? Tweet us at @ruelala.

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October 16, 2014

Last February, Marc Jacobs created a pop-up shop, the Daisy Marc Jacobs Tweet Shop, which allowed visitors to pay for merchandise with a social currency of sorts: a tweet or Instagram post with the hashtag #MJDaisyChain. Well, the promotion was such a success (who wouldn’t want free swag?) that the label has decided to launch another Twitter-based giveaway.

Marc Jacobs

Image via fashionista.com

This time around, however, the Daisy Marc Jacobs Tweet Shop is moving from a brick-and-mortar store to a mobile-only platform. And they’re doing it with the help of Chitter – an app that allows users to unlock deals from nearby businesses by performing small social-based tasks, such as tweeting a bar selfie in exchange for a free drink. Marc Jacobs’s new campaign will work similarly. Participants will have to first download Chitter on their iPhone® or Android device, then open up the Marc Jacobs giveaway. From there, they’ll post a selfie to Twitter in order to win a free bottle of Marc Jacobs Daisy. The catch? Only the most creative posts will win.

BRB. Off to practice my selfie face.

By Brianna Lapolla, Staff Writer

Will you take a selfie to win a Marc Jacobs freebie? Tweet us at @ruelala.

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October 3, 2014

For fragrances: Perfume wearing off too quickly? Moisturize before applying and spray onto heat-activating pulse points (wrist, neck, behind the knee).

For eyeshadow: Foundation might act as a base layer on your face, but on eyelids, it may crease. Equip yourself with eyeshadow primer for a smooth surface.

For your skin: Create a DIY microdermabrasion mask using baking soda and your favorite face wash. Combine and massage into congested skin, then rinse and follow with a swipe of toner.

By Susie Kostaras, Associate Editor 

Know any life-saving tips or tricks? Tweet us at @ruelala to share.

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September 15, 2014

We’re not ashamed to admit it. Sometimes we’re a little high-maintenance when it comes to getting ready.

1. A hairstyle for every day of the year (and more).

2. Pain is beauty. These perfectly groomed eyebrows are proof.

3. So we may not have the patience to try all 450+ of these makeup tricks. But they look awesome.

4. If we got manicures like this every week, our wallets would be very angry.

5. The last touch before we walk out the door? A spritz of perfume.

Can’t get enough Pinterest inspiration? Check out past boards that caught our eye.

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August 6, 2013