So you forgot to pack a few key items in your weekender bag – stay calm. Your beachwear is about to save you. Seriously, check these styling secrets.

15-06-16_swimsuitinpublic_blog3Cover-Up Tunic
Over and out? Roger that. During the day, toss this versatile piece over a swimsuit. At night, pair with white jeans for a preppy look favored by the likes of Tory Burch. Continue reading “Follow Suit: 3 Beach Styles You Can Wear Out” »

June 17, 2015

For costume jewelry: Prevent baubles from turning your skin green with the help of clear nail polish. Swipe a thin layer onto any part of your jewelry that comes in contact with your body (like the inside of rings or the back of necklace pendants).

For earrings on the go: Say bye to lost earrings in your weekender bag. Keep pairs together by securing each earring in the hole of a spare button. Now you can travel without the worry of stranded studs.

For tangled necklaces: Next time you encounter a jewelry tangle, grab baby oil and a sewing needle. Apply a couple drops of oil to the knot and lay on a flat surface. Then patiently work your way out from the center, using the needle for grip while detangling.

By Susie Kostaras, Associate Content Editor

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March 30, 2015

Whether you enjoy onboard activities or shore excursions, there are certain staple items you should never leave the dock without. Our fashion director, Jackie, breaks it down below.

Cruise Packing 101

One-Piece Swimsuit
Trying to leave room for souvenirs? This one-piece also functions as a top – just slip on a skirt.

At night you’ll want something cozy for the cool sea breeze.

Maxi Dress
Doubling as a cover-up and a date-night outfit, a long dress saves suitcase space.

Memories are sure to be made aboard any of the Norwegian Cruise Line ships – so make sure you have plenty of space on that SanDisk.

Our High-Seas Style Presented by Norwegian Cruise Line Boutique opens Monday, October 6, at 3PM ET.

By Brianna Lapolla, Staff Writer

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October 5, 2014

We’ve all had those moments. Travel bag is open and empty on the floor. You’re standing in front of a mound of clothes with no clue what to actually pack. How about we never let that happen again? Michael B., an Assistant Buyer for European Luxury Fashion, shares his three essential picks for your next trip.

Packing Tips for Men

The Reversible Belt: Since this FENDI belt can do double-duty, it “saves you the trouble of having to pack a black and brown belt,” Michael says. (If only shoes were that easy.)

The White Dress Shirt: Dress up this Dolce & Gabbana shirt with a tie and blazer, or dress it down by skipping the tie and leaving the top three buttons undone. Want to add a little class to your beach look? Dress the shirt way down by wearing it fully unbuttoned over swim trunks.

The Tailored Suit: Wear this grey wool Versace suit as intended, or break up the pieces. “They look great as separates,” Michael explains. “You can wear the blazer with dark denim and a tee for a more casual look, or the pants and the white dress shirt above for a relaxed, tailored look.”

Your best-dressed business trips and vacations start here. Our Dressed for First Class: Luxe Suits, Bags, & More Boutique opened Monday, June 16, at 11AM ET.

By Chrissy Makkas, Staff Writer

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June 16, 2014

As wonderful as the holiday season is with its merrymaking, feasting, and socializing, it’s also exhausting. And come January, there’s no place I’d rather be than on a beach halfway through a piña colada or shopping oceanside. But how does one pack for all these fun-filled activities (without bringing along three super-sized suitcases)? Well, it’s all about items that work overtime.

Resort Packing Tips

Continue reading “The Resort Scene Awaits: Get Packing with These Vacation-Ready Looks” »

December 27, 2013

Somewhere around this time of year we start thinking – wow, would it be good to be a snowbird right now. Florida. Arizona. Life there? Peachy.

But since we don’t quite believe in retiring before we reach our 30th (or 40th, or 50th) birthdays, for now we’ll simply satisfy our wanderlust with a trip somewhere smashingly warm. Anywhere.

8 Killer Travel Tips From Super-Stylist Heidi Bivens

Here to help us flee the cold with ease? International jetsetter and super stylist, Heidi Bivens, who’s dressed everyone from Beck and The White Stripes to Kanye West, and styled for the likes of Vogue, GQ, and beyond.

“Before I start [packing],” Bivens tells Refinery29, “I always check the weather forecast (there are so many apps for that). Then, I pack accordingly, usually throwing in a cashmere scarf and lightweight jacket just in case.”

Don’t worry, Bivens, our dream tropics have only warm breezes.

What other tips does Heidi have to share? Read them all on

By Joanna Berliner, Editor 

What are your packing tips? Tell us about them on Twitter at @ruelala.

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November 11, 2013

The busiest – ahem, most wonderful – time of the year is upon us. Which means one thing: you’ll most likely be traveling. Whether heading off for a weekend to escape the crazy holiday hustle or preparing to visit relatives across the country, these tips will help you hone your packing prowess. Just in the nick of time.

Pack Like a Pro: 3 Ways to Maximize Suitcase Space

Continue reading “Pack Like a Pro: 3 Ways to Maximize Your Suitcase Space” »

November 11, 2013

Whether it’s a week at the beach or few nights at a cozy country inn, Rue associates reveal what they’re packing for that one last summer trip.


Continue reading “Time to Pack: Rue Associates Share What’s in Their Bags” »

August 22, 2013

It’s here – the busiest travel time of the year (it’s okay, just breathe). No matter where you’re heading, be it home to the family or across the country with a friend, take the guesswork out of packing with these colorful and convenient essentials so you can focus on things like inbound trains, layovers, and GPS signals.

The Duffel
Think ahead and bring two of these colorful carryalls with you. One for your presents (first for toting wrapped surprises for others, then for hauling your newly acquired goodies) and one for your holiday wardrobe. What to pack? These surprisingly spacious duffels hold it all, no matter what your holiday has in store:

First holiday with the in-laws: You’re part of the family now, so feel free to be more casual. Dark skinnies with a soft cashmere sweater and a little dose of sparkle should do the trick.

A family affair: Between chasing your brothers and cousins around and helping in the kitchen, comfort is key. Stick to leggings, a long, cozy tunic, and tall boots for a ready-for-anything outfit that’s also stylish.

Holidays with a friend: Can’t make it to your own home this year? Like any good friend, they’ve invited you to spend it with them. My best advice? Bring a little of everything: dressy, casual, and sporty. You never know what kinds of traditions you’ll encounter.

Jewelry Organizer
If there’s one time of year you can go all out with the baubles – it’s now. With all the gold, silver, and tinsel flying around, it’s only natural to want to match. Make sure to pack every last sparkly stud, bangle, and bib necklace – one way or another, they will be worn, and in this organizing carrier, they’ll arrive without a tangle or scratch in sight.

Clutch and Zip-Around Wallet
No matter where you end up spending your holiday, there are always a few last-minute presents that still need to be tackled. And you’re not the only one – so rather than fight the already agitated crowds with a hold-everything-you-own tote, take a compact wallet (with a wrist strap) for bulk-free, easy shopping. Once that’s out of the way? Let the fun begin: toss the wallet into a pretty patterned clutch and head out on the town for a drink with friends.

Our Vera Bradley Boutique opens Saturday, December 8, at 11AM ET.

By Abigail Kuzia, Editor

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December 8, 2012