The real question here is, why not wear neon? It’s an of-the-moment, white-hot trend. Even in the smallest doses it has the ability to add energy, catch attention, and make a fashion-forward statement. But if you need even more justification as to why you should rock these bold shades, here is a list of not-so-normal-but-totally-true reasons.

BLG-1636 Boutique Support Bright Neon Watches

1. This is (totally not) a fact. But is it a crime to look awesome while you break a sweat? Nope.

2. Head-to-toe. Peeking out from your watch dial. It literally doesn’t matter how you wear it – it’s that cool.

3. If you haven’t heard about some variation of these runs, you need to do some research. Picture running with your friends, energizing music pumping along the route, and dancing your way through LED-lit tunnels. Sign. Me. Up.

4. It’s true. Bikers, hunters, and late-night runners alike have all discovered neon’s ability to get you noticed. Now just harness that superpower in the form of sky-high stilettos.

Now start with your wrist, then let the neon craze take over.

Our Total Showstopper: Bright & Neon Watches Boutique opens Saturday, August 3, at 11AM ET.

By Abigail Kuzia, Editor

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

August 3, 2013

In my book, there should be a ticker for every occasion. And there’s a time and place to rock your biggest, most in-your-face piece… and other instances when a smaller-faced number is more appropriate. But are these rules the same for both men and women? No. I present to you, the watch-personality list:

BLG- 1566 Boutique Support- Nixon Watches


For Men: A super chunky watch (the kind that doubles as an uppers workout) belongs in the office.

For Women: That larger-than-life timepiece lets the world know you are a serious fashionista. The loads of bangles you should be layering it with are also a dead giveaway.


For Men: Don’t be fooled by the “bigger is better” trend that has taken over men’s wristwear. A well-balanced watch-to-wrist ratio shows the world your more tailored, refined side.

For Women: Work the skirt suit and slip on a sleek, rectangular-faced watch (no bigger than the width of your wrist). It gives you a powerful, put-together presence without sacrificing style.

Our Nixon Boutique opens Saturday, June 29, at 11AM ET.

By Abigail Kuzia, Editor

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.


June 29, 2013