In Good Fashion: The Honest Company

PS – Today's their first birthday!

In Good Fashion: The Honest Company

I’ve been her Facebook friend (fine – “fan“) for more than a year now, and I’ve got to say, Jessica Alba‘s posts are some of my favorites. She’s adorable, her family’s adorable, her friends are hot, and she eats cake. As my favorite gossip mag would put it, this A-list actress is “Just like us!”

Which is why, like any new mom, Alba wanted only the purest products for her first-born, Honor – yet at the same time, was frustrated by how difficult it was to find them. Which products were eco-friendly? Which weren’t just big, toxic blobs of lab-engineered chemicals? So she joined forces with Christopher Gavigan, former CEO of Healthy Child Healthy World, to create, as they put it, their ultimate brand – “savvy style, sustainability, and extraordinary service and convenience all wrapped in a passion for social goodness, tied with a bow of integrity and sprinkled with a little cheeky fun.” (Count me in.)

The brand’s focus is three-fold: baby, bath and body, and cleaning. All products are nontoxic, eco-friendly, and downright cute. (Their whimsically packaged laundry pods? Obsessed.) In order to provide users with the utmost level of convenience, The Honest Company offers a monthly subscription service, delivering customized “bundles” to members’ doorsteps. And, in keeping with their commitment to social goodness, a percentage of all the company’s sales goes to Baby2Baby.org.

As it just so happens, today is the The Honest Company’s first birthday! So here’s to many more years of delivering nonstop goodness (and continued action on my Facebook newsfeed).

By Sarah Stanley, Staff Writer

For more on stylish acts of charity, check our In Good Fashion column every Thursday.

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January 17, 2013