I’ve been her Facebook friend (fine – “fan“) for more than a year now, and I’ve got to say, Jessica Alba‘s posts are some of my favorites. She’s adorable, her family’s adorable, her friends are hot, and she eats cake. As my favorite gossip mag would put it, this A-list actress is “Just like us!”

Which is why, like any new mom, Alba wanted only the purest products for her first-born, Honor – yet at the same time, was frustrated by how difficult it was to find them. Which products were eco-friendly? Which weren’t just big, toxic blobs of lab-engineered chemicals? So she joined forces with Christopher Gavigan, former CEO of Healthy Child Healthy World, to create, as they put it, their ultimate brand – “savvy style, sustainability, and extraordinary service and convenience all wrapped in a passion for social goodness, tied with a bow of integrity and sprinkled with a little cheeky fun.” (Count me in.)