When it comes to motherhood, it’s hard to know which goods are right for you and your baby. Enter: bluum’s monthly shipments of four to six expert-picked, life-simplifying products. Peek into one of bluum’s recent shipments to see the latest parenting must-haves.


  1. Moff
    This snap-on silicon bracelet syncs to your smartphone and delivers a host of kid-friendly sound effects. A ruler becomes a samurai sword, a whisk is now a magic wand, and so on. Goodbye video games, hello imaginative play.
  2. Mama’s Milk Warmer by nutto
    Forget the microwave. Just fill up this nonelectric, FDA-approved container with warm tap water. You’ll heat up your breast milk and help keep its nutritional value intact. Added bonus? It’s BPA-, phthalates-, lead-, and PVC-free.
  3. Toymail
    Make communication personal and (drumroll, please) screenless by sending voice messages to your tykes via these quirky toy mailboxes. Just download the free app and say hello – your little one can even respond with a soundbite of their own.


Want to try innovative items like these? Our bluum Boutique opened Monday, March 23, at 3PM ET.

By Emily Ketterer, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

March 26, 2015

Your little one is destined for so many firsts, from toothy grins to wobbling around the house. The good news? Companies like bluum, a personalized monthly delivery service for mom and baby, are here to help you through each moment. Below are a few of its go-to products that make growing up a bit easier.


First Tooth
Want to soothe pain and win smiles? Cue natural gum-relief gel and bibs galore. Oh, and don’t forget a stylish and functional Chewbeads Teething Bracelet.

First Word
They can say mommy. Time to expand that vocabulary with interactive games (like eeBoo’s rhyming puzzle) that make learning fun.

First Step
Now that they are on the move, you need to keep up. Slip Ez Sox animal socks on their feet for grip. And grab snack packs and organic towelettes for cleanup.

Want a helping hand? Our bluum Boutique opens Monday, March 23, at 3PM ET.

By Emily Ketterer, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

Continue reading “Get Through Every Baby Milestone (No Sweat)” »

March 23, 2015

Mom Style

We’ll cut right to the chase: we’d be lost without our moms. Not to mention our aunts, sisters, grandmothers, and all the other women out there who have paved the way to great style by making sure we didn’t leave the house sporting a pair of flannel PJ pants.

So this Mother’s Day, we’ve figured out the best way to say thanks: by proving to the world that her style’s unrivaled.

Send us a photo of your mom’s impeccable style or tweet us her best fashion advice to put her name in lights – or at least the chance to appear on our login page or social media channels. You can submit your photos and advice via Facebook, Twitter, or Instagram with the hashtag #momstyle.

We have a feeling this is one Mother’s Day gift she won’t soon forget.


Continue reading “Your Momma’s Got Style” »

April 12, 2013