When it comes to motherhood, it’s hard to know which goods are right for you and your baby. Enter: bluum’s monthly shipments of four to six expert-picked, life-simplifying products. Peek into one of bluum’s recent shipments to see the latest parenting must-haves.


  1. Moff
    This snap-on silicon bracelet syncs to your smartphone and delivers a host of kid-friendly sound effects. A ruler becomes a samurai sword, a whisk is now a magic wand, and so on. Goodbye video games, hello imaginative play.
  2. Mama’s Milk Warmer by nutto
    Forget the microwave. Just fill up this nonelectric, FDA-approved container with warm tap water. You’ll heat up your breast milk and help keep its nutritional value intact. Added bonus? It’s BPA-, phthalates-, lead-, and PVC-free.
  3. Toymail
    Make communication personal and (drumroll, please) screenless by sending voice messages to your tykes via these quirky toy mailboxes. Just download the free app and say hello – your little one can even respond with a soundbite of their own.


Want to try innovative items like these? Our bluum Boutique opened Monday, March 23, at 3PM ET.

By Emily Ketterer, Staff Writer

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

March 26, 2015

Mom Style

We’ll cut right to the chase: we’d be lost without our moms. Not to mention our aunts, sisters, grandmothers, and all the other women out there who have paved the way to great style by making sure we didn’t leave the house sporting a pair of flannel PJ pants.

So this Mother’s Day, we’ve figured out the best way to say thanks: by proving to the world that her style’s unrivaled.

Send us a photo of your mom’s impeccable style or tweet us her best fashion advice to put her name in lights – or at least the chance to appear on our login page or social media channels. You can submit your photos and advice via Facebook, Twitter, or Instagram with the hashtag #momstyle.

We have a feeling this is one Mother’s Day gift she won’t soon forget.


Continue reading “Your Momma’s Got Style” »

April 12, 2013