Safavieh Unraveled: A Look Behind the Brand’s Heirloom Collection Rugs

Apparently, bringing a rug to life requires more than a simple sketch pad. And Safavieh is proof.

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Before a rug collection begins development, designers spend two to three years cataloging trends in color, fabric, couture clothing, and lifestyle. Next, a region for production is chosen.
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October 30, 2013