Ah, Tinder – the location-based dating app that took the twenty-something social scene by storm this past year. If you haven’t tried it, you’re probably either A. married, or, B. let’s just be honest: lying. The app’s latest Tinderalla looking for love? None other than The Mindy Project’s creator and star Mindy Kaling. Well, sort of.
In a genius marketing move, the FOX show created fake Tinder profiles for a number of its characters to promote a reported Tinder-themed episode airing in April. Now, before you get hung up on the whole “fake profile” thing, remember: The Mindy Project is on Tinder for the same reason you are – its just looking for a little swipe-right love. The only difference? It needs a ratings boost, not a confidence one.
By Keriann Coffey, Associate Editor
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