Last February, Marc Jacobs created a pop-up shop, the Daisy Marc Jacobs Tweet Shop, which allowed visitors to pay for merchandise with a social currency of sorts: a tweet or Instagram post with the hashtag #MJDaisyChain. Well, the promotion was such a success (who wouldn’t want free swag?) that the label has decided to launch another Twitter-based giveaway.

Marc Jacobs

Image via fashionista.com

This time around, however, the Daisy Marc Jacobs Tweet Shop is moving from a brick-and-mortar store to a mobile-only platform. And they’re doing it with the help of Chitter – an app that allows users to unlock deals from nearby businesses by performing small social-based tasks, such as tweeting a bar selfie in exchange for a free drink. Marc Jacobs’s new campaign will work similarly. Participants will have to first download Chitter on their iPhone® or Android device, then open up the Marc Jacobs giveaway. From there, they’ll post a selfie to Twitter in order to win a free bottle of Marc Jacobs Daisy. The catch? Only the most creative posts will win.

BRB. Off to practice my selfie face.

By Brianna Lapolla, Staff Writer

Will you take a selfie to win a Marc Jacobs freebie? Tweet us at @ruelala.

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October 3, 2014

Ever wondered what goes into making the latest It bag? I know I have, especially when confronted with price tags in the quadruple digits. Sumptuous leather and signature hardware aside, it’s the craftsmanship behind these totable works of art that commands such a devoted following (and the inevitable sticker shock). One such iconic style is the now-defunct Marc Jacobs Stam bag, and the designer is at it again with his latest release: the customizable Incognito. To mark the launch, Marc’s team transports us to its Milan studio in a mesmerizing video that showcases the making of these bags.

marcjacobsincognito

Screenshot via T Magazine

The new style is constructed out of 124 pieces (yes, that many). Patterns are traced, leather is cut, and components are sewn together, all by hand, and the process is chronicled in the clip. Now, the only handiwork I can contribute is actually getting my paws on one of these in-demand satchels.

By Susie Kostaras, Associate Editor

Guesses as to how many steps went into your favorite bag? Tweet us at @ruelala to share.

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August 4, 2014

Arguably the most buzzed-about androgynous model, Andreja Pejić has an impressive track record of bending gender roles. Case in point: She stunned audiences as a male model wearing a women’s bridal look during Jean Paul Gaultier’s 2011 haute couture show. But her latest (and most courageous) move involves life off the runway. Andreja, formerly Andrej, recently announced that she underwent sex reassignment surgery earlier this year.

Screen Shot 2014-07-28 at 12.53.13 PM

Image via Fashionista.com

Continue reading “Androgynous Model Andreja Pejić Comes Out as Transgender” »

July 28, 2014

In April, Marc Jacobs set out to find new models via Twitter. And yesterday, the nine (beyond-lucky) winners were revealed in his Fall 2014 campaign. The shots are bold, energetic, and beautiful, but warning: they will induce major jealousy. For all of us non-winners? I say we hold a virtual rain dance in hopes of more social media casting calls in the future.

By Emily Ketterer, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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July 1, 2014

 
If you’re anything like me, you gravitate toward neutrals. But there’s no better time than now to inject a little color into your wardrobe. After all, your glowing summer skin is primed to showcase this season’s best brights.

Most Coveted 6-16

  1. Ella Moss Maxi Dress. Side slits and lightweight crepe make this crimson number a breezy no-brainer.
  2. Marc by Marc Jacobs “Rock” Watch. Balance bold prints and colors with simple metallic accessories like this rose-gold boyfriend watch.
  3. Stella McCartney “Falabella” Clutch. Soft florals and an edgy chain-link trim play up the most vivid of hues.
  4. Sophia Webster “Riko” Sandal. Don’t be afraid to introduce even more color. These lace-up heels stand out in all the right ways.

 
Check out these picks and more on Rue La La this week.

By Nicole Andrew, Fashion Editor

What are your must-haves from this week’s Boutiques? Tweet us at @ruelala to share.

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June 17, 2014

Last night, ultra-cool label Marc by Marc Jacobs announced that it will be selecting the face of its latest campaign through a social media “casting call.” Yes, you read that right – one of us mere tweeting mortals might just skyrocket to glossy-paged stardom.

Marc by Marc Jacobs Social Media Casting Call

Image via nylonmag.com

The audition process is pretty straightforward. All you have to do is snap a picture, hashtag it with #CastMeMarc, and post it to Instagram or Twitter. So expect your feeds to get slammed with artfully staged selfies over the next few days. I mean, who could resist the opportunity to join the ranks of Victoria Beckham, Sofia Coppola, Miley Cyrus, and the Fanning sisters? Not this writer.

Now, go get that selfie game on point. The “casting call” ends April 9.

Read more on marcjacobs.com.

By Emily Ketterer, Staff Writer

What do you think about the Marc by Marc Jacobs social media casting call? Tweet us at @ruelala to share.

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April 3, 2014

Move over, Miley Cyrus. Jessica Lange is about to steal your thunder. That’s right – after providing the spoken-word soundtrack at Marc Jacobs’s fall runway show, the 64-year-old actress has been announced as the new face of Marc Jacobs Beauty. And much like her work on American Horror Story, the stunner’s first ad is absolutely bewitching.

Between this and NARS announcing 68-year-old Charlotte Rampling as the face of its label, it’s official: mature models are having a moment.

By Keriann Coffey, Associate Editor

What has you buzzing this morning? Tweet us at @ruelala.

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February 28, 2014

Chitter Chatter 2.17

Check Out: Nine #tbts that will warm your cold fashion heart. Is it just us, or does Michael Kors resemble Perez Hilton? #priceless

Watch Out: For a possible Mulberry and Cara Delevingne collaboration. Rumor has it, the label will unveil a “Cara” bag during London Fashion Week. Fingers crossed.

Know: Facebook changed its gender options, giving users over 50 terms and three pronouns to choose from for their personal profiles. Well done, Facebook.

See: Kendall Jenner’s runway debut at Marc Jacobs. Move over, Kim – this sister is about to make it big. (She was always our favorite.)

Tell us what you’re buzzing about this week, or tweet us at @ruelala.

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February 17, 2014

In the past year, Miley Cyrus has made some interesting (to put it nicely) style choices. And I say that as one of the few people who actually had high hopes for her newly acquired edgy style. I mean, her nude-and-black mesh dress at this year’s punk-themed Met Gala? Flawless. But then, she broke out a latex bikini at the MTV Music Video Awards. And after that it was a parade of ill-fitting onesies, booty shorts, and grills.

And just when she had about lost me, she took to the Fashion Group International’s 30th-annual Night of Stars in a backless emerald gown. It was jaw-dropping – and I mean that not in a her-performance-with-Robin-Thick way, but a good one.

Miley Cyrus & Marc Jacobs

Image via clevvertv.com

Continue reading “Say Hello to the New Face of Marc Jacobs: Miley Cyrus” »

January 9, 2014

Oh, yes. You read that right. The scrunchable hair staple of yesteryear is making a comeback: luxe scrunchies have found their way into the Fall 2013 collections of Missoni and Marc Jacobs. And they’re yours for the taking… at upwards of $95 a piece.

Scrunchies

In defense of the revival? Jennifer Aniston’s stylist – the man behind her recently chopped look – who recently told ELLE he “loves a scrunchie.”

But seriously, do you dare? Read ELLE‘s full history of the scrunchie here, then decide for yourself.

By Joanna Berliner, Editor 

We want to see your scrunchie pics. Tweet us at @ruelala to share.

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November 11, 2013
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