The Friday Follow

There’s a kid in all of us. Which is why we can’t resist double-tapping every single photo these fashionable, pint-sized cuties post.

1.  We fell head over heels for little Mayhem’s paper dresses weeks ago. So we obviously can’t stop guessing what @2sisters_angie will post next. 

2. At only five years old, @alonso_mateo already has more Gucci (and swagger) than us.

3. If only we could rock a topknot and aviators like @hails_world. One day, one day.

4. It’s safe to say @masonkjsmommy has mastered the art of layering. His cardigan collection is beyond enviable.

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April 4, 2014

What do you mean, the terrible twos? Those are nowhere in sight – promise. Instead, we’re celebrating (hooray!) Little Rue’s second birthday. Complete with party outfits, décor, and, obviously, presents, we just had to share some of the adorable snapshots from the studio photo shoot. Celebrate with us, or recreate the scene for your own little one’s big day. Just don’t forget the cake.


Our Little Rue Is Two: The Celebration Boutique opens Thursday, September 19, at 11AM ET.

By Brianna Lapolla, Staff Writer

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September 19, 2013

Fact: Nautical décor is always in. Especially in the summertime. And even more so when the kids are involved. (Seriously, is there anything cuter?) Bring all their pirate-treasure-hunting dreams to life with these three easy swaps.

BLG-1562 Boutique Support Curated Nautical Kids Room

1. Add sailboat and anchor wall hooks around the room for an instant dose of seafaring style.

2. Replace a plain carpet with a crab or anchor motif area rug.

3. Convert the kids’ beds into boats fit for the high seas. How? With this ship-shaped bed, of course.

Our Sail Away: Kids’ Nautical Bedroom Décor Boutique opens Sunday, June 30, at 11AM ET.

By Brianna Lapolla, Staff Writer

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June 30, 2013

Parents’ lives are super busy, and having to tote the tot around everywhere isn’t always conducive to making crazy schedules easier. But thanks to this collection of ergonomic carriers, your baby can come along for the ride in complete comfort. What makes this gear different from the rest, you ask? Read on for a breakdown.


1. It’s comfortable for parents.
The padded shoulder straps and waist belt evenly distribute the baby’s weight between your shoulders and hips. No stiff back here.

2. It promotes a natural sitting position.
Aligning with the recommended carry position from the International Hip Dysplasia Institute, the carrier cradles your baby just the way you do.

3. There are multiple carry positions.
Choose how you carry the little one: on the front, back, or side. Because changing it up is a good thing.

4. Baby can come along for the ride from day one.
The carrier is good straight from newborn (with Infant Insert) to toddler (up to 45 pounds). If only they made one for adults.

Our Ergobaby Boutique opens Monday, June 17, at 11AM ET.

By Brianna Lapolla, Staff Writer

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June 17, 2013

Flowered peep-toes. Velvet spat boots. Cuffed booties. Behold, shoes I imagine Suri Cruise would wear unabashedly and with abandon. Shoes that walk the line – as the best grown-up versions do – of function and pure delight.

Here, Jessica Haley of Joyfolie (the woman behind the shoes) fills me in on everything and anything about these adorable little pieces.


Your shoes are downright adorable. What would you say sets them apart from the pack?
I’d dub our shoes unapologetically feminine, thoughtfully detailed, and meticulously packaged. Each pair comes in a drawer box with a styled image of the shoes inside and a matching hair clip, too. When I began the company, I didn’t aspire to grow so quickly or even grow at all, in the beginning. I was just delighted that customers loved my shoes enough to keep buying them. Often, as a thank you, I made clips out of the scraps from the handmade shoes. As we grew into a manufactured line, I wanted to continue that same expression of gratitude, which is why we continue to offer a clip with every pair of shoes.

So, how did it all start? 
I used to describe Joyfolie as my “hobby run amok,” which is to say, when it first began, I had no intentions of starting a company. I handmade a pair of booties for my daughter when she was an infant and on a whim, put a pair for sale on Etsy. In a short period of time, I had celebrity purchases, press in some great national magazines, and an overwhelming amount of wholesale orders. I handmade literally thousands of booties to fund our own growth, first making them myself, then hiring a team to hand-make them in the United States, and eventually transitioned into full-scale manufacturing to accommodate the volume we needed.

I’d take it then that your shoes are no longer handmade?
Oh, lands, no!  I do not miss those days!  I love to create, but I am more of a big-picture thinker. Back in those day, I would sew until 2 or 3 in the morning every night because my children were small at the time and that’s when I could work most efficiently. I would get bored making the same shoes over and over. Back then, counting the rubber of the soles and layers in the lining, a pair of handmade shoes (like this one) had 17 layers of fabric to make them stiff!!

Just throwing it out there – as a little girl I would have fallen head over heels for these. Is there a particular little girl you design for? 
I design with every little girl in mind!  Whether it’s sparkly pink loafers or silver sandals or brown studded boots, it’s my hope that we have enough variety for every little girl’s preference and that Joyfolie shoes make her feel happy and special.

Where do you picture her going in these?  
Traveling to meet a queen, trekking up a mountain, sipping tea with The Three Bears – that’s where my daughter tells me she wears hers!

And, next steps. What’s up for Joyfolie in the future?
Joyfolie is growing so fast… every new season I am both amazed and humbled by how much we are growing. As we grow, that enables us to expand into new product lines. We have some women’s boots coming out this fall that I am particularly proud of!

Our Joyfolie Girls’ Clothing & Accessories Boutique opened Tuesday, May 28, at 11AM ET.

By Joanna Berliner, Editor

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May 29, 2013

The moment the kids have been waiting for all year has finally arrived: the very first day of summer vacation. Begin the season on the right foot by stocking the backyard with plenty of playthings to keep them outside. Whether they’re relaxing – er, splashing – by the pool with you, jumping on a trampoline, or digging in the sandbox (or on the beach), everything they need for the best summer ever is right here. Just don’t forget the sunscreen.

BLG-1488 Boutique Support-Curated School's Out

Our Goodbye, Homework. Hello, Playtime: Backyard Toys Boutique opens Sunday, May 26, at 11AM ET.

By Brianna Lapolla, Staff Writer

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May 26, 2013

Moms are always juggling what seems like a million things at once: pacifiers, bottles, blankets, and (of course) the baby. In an effort to keep everything stylish and under control, Petunia Pickle Bottom set out to reinvent the unimaginative diaper bag. Behold: the Boxy Backpack – otherwise known as the fashionable carryall-turned-lifesaver for mommyhood.

BLG-1442 Boutique Support Petunia Pickle Bottom

Our Petunia Pickle Bottom Diaper Bags & Accessories Boutique opens Sunday, May 5, at 11AM ET.

By Brianna Lapolla, Staff Writer

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May 5, 2013


Avigo Mini Cooper 6 Volt Ride-On. Because the kids have a while to go before they get their licenses, and these luxe ride-ons are just too cool to pass up. Only one question remains: Do they make these for grown-ups?

The Get Gifty: Our Holiday Gift Shop Boutique is now open.

December 13, 2012

Move over, Shark Week – it’s International Dinosaur Month, and we’re ready to celebrate.

Even eons later, the world’s still just as into dinosaurs as it was 251,000,000 years ago. In fact, there are countless ways to get the kids (and/or yourself) even more in touch with these beloved prehistoric pals, this side of the Stone Age.

1) Re-rent Jurassic Park. While the once-groundbreaking “special effects” may be lost on the Pixar generation, there’s no denying that that velociraptor scene (the one in the kitchen) was downright terrifying. They’ll respect it. We promise.

2) If a natural history museum is within reach, pack a lunch and spend a Saturday there. Larger-than-life skeletons will put the dino’s grandeur in full perspective.

3) Rotate dinosaur eggs into snack time. (The kids don’t have to know they’re healthy…)

4) Dress your little one as a dinosaur for Halloween. Millions-of-years-old reptiles always get more candy.

5) Archeologists in training can hone their skills by digging for dino bones online.

6) If this dinosaur expert doesn’t have all the kids’ questions (“Why are dinosaurs so big?”) answered, this video from National Geographic surely will.

7) Shop our Little Rue Celebrates International Dinosaur Month Boutique! It’s packed with dinosaur-inspired toys, books, and more, sure to keep any budding paleontologist blissfully occupied for hours.

Our Little Rue Celebrates International Dinosaur Month Boutique opens Wednesday, October 17, at 11AM ET.

By Sarah Stanley, Staff Writer

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October 17, 2012

Being Schooled in Style by the Under 12 Set

We asked the youngsters of four Rue associates to dress their parents for a day at the office and teach us all that they could about style. Needless to say, it was quite an education.

Lesson #1: It’s okay to break out your party clothes on a Monday.
Maureen’s bright paisley dress doesn’t get as much wear as it deserves – at least according to Henry, age 6 3/4 – so the Rue stylist donned it for the normal workday. “It must have been infectious because I got tons of smiles,” she says. So why did Henry opt for more formal attire? “It has all my favorite colors,” he says. “I like that it has pink – because pink is for girls. I like that it has orange too. Orange is my favorite color.”

Lesson #2: Dress for an adventure.
When he learned he’d have to wear soccer shorts paired with dress shoes, Colin, our SVP of User Experience, was a bit skeptical (and we’re putting that lightly). What was son Jack (11) thinking? It’s simple. “If you’re going to play soccer after work, you don’t even have to change!” he explains. Whether you’re a sports aficionado or consider shopping your cardio, make sure to get on board by dressing for some spontaneous fun.
Continue reading “Getting Schooled in Style” »

September 15, 2011