Our wardrobes all share at least one common thread: a pair of blue jeans. And, since this year marked their 140th birthday, let’s take a look back at the story behind the birth of our wardrobe standby.

BLG-1829 What Are You Really Wearing Levi Strauss
Continue reading “The Iconic Blue Jean: A History Lesson” »

November 5, 2013

This just in – bottles can be made into jeans. (Yep. Keep reading.)

Always a trailblazer in the world of denim, Levi’s® has announced that it’ll be rolling out a new line of jean products  Waste<Less™  that will include at least 20% of recycled products, post-consumer use (translation: each item will contain approximately eight 12- to 20-ounce bottles in its material).

No Bill Nye myself, picturing this textile feat wasn’t easy. Turns out though, products made of PET (polyethylene terephthalate) materials – like brown beer bottles, green soda bottles, clear water bottles and black food trays – can be crushed down into miniscule flakes and then made into polyester fiber. The polyester fiber is blended with cotton fiber, and the blend is then woven with traditional cotton to create the actual denim.

The first iteration of Waste<Less™ products is set to launch in Spring 2013, and – get this – it will be utilizing approximately 3.5 million recycled bottles.

Sounds like permission to go on a jean-shopping binge, if you ask me.

By Sarah Stanley, Staff Writer

For more on stylish acts of charity, check our In Good Fashion column, every Thursday.

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October 18, 2012