H&M has partnered with its fair share of designers (ahem, Versace, Maison Martin Margiela, and, soon, Isabel Marant). But the label’s most recent collab comes as its most surprising yet – Lady Gaga. In the wake of the release of her new album, ARTPOP, Billboard reports that the retailer is set to sell a limited number of the pop star’s albums in more than 175 international stores. On the flip side, Gaga will help H&M open their new Times Square location in NYC and officially light the logo atop the Condé Nast building.
If this collaboration is anything like Madonna’s, we expect a series of campaigns and possibly (fingers crossed) a capsule collection.
By Brianna Lapolla, Staff Writer
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