Yesterday, lingerie label La Perla came under fire for one of its SoHo storefront displays. The controversy was sparked after a passerby, entrepreneur Michael Rudoy, tweeted an image (which later went viral) captioned, “How does #LaPerla think ribs on a mannequin is ok?!”

La Perla Storefront

Within hours of the initial tweet, La Perla took to Twitter to announce that the mannequin had been taken down and would “not be used again by any La Perla boutique.”

Now, this isn’t the first time mannequin size has been an issue. JCPenney, Zara, and many other brands have been criticized for similar offenses in the past. What sets La Perla apart, however, is how swiftly it was to act. Personally, I’m giving the label props for such a punctual – and respectful – response. Its social media team definitely proved that 140 characters can buy you class when it comes to controversy.

Check out to see the photo and get the full scoop.

By Jillian Hudon, Staff Writer

What do you think about La Perla’s response? Tweet us at @ruelala to share.

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May 13, 2014

Not all bras are created equal. Case in point: every underthing from La Perla. Whether you’re petite or large-chested, this purveyor of Italian luxury has a style for you. Read up. Then let these sultry pieces work their charm.


Continue reading “Bras 101: Find Your Best-Fitting Style” »

November 4, 2013

In regard to the upcoming Victoria’s Secret fashion show: 

Which great quotes did we miss? Tweet us at @ruelala.

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October 18, 2013

New York Fashion Week has seen its fair share of new fashion trends, and right along with them are the fresh beauty looks. So what can we expect to stock our makeup bags with this fall? Between the barely-there makeup at BCBGMAXAZRIA; blue and purple eyeshadow at Jason Wu; nude manicures at La Perla and DANNIJO; and graphic nail art at Rebecca MinkoffNicholas K, and Degen (just to name a few) – it’s safe to say that bold and understated will live together in harmony.

And the hair? Put those curling irons away, because straight blunt cuts and messy, undone styles – from the grunge look at BCBGMAXAZRIA to roughed up ponytails at Richard Chai and Tadashi Shoji – are back.

By Brianna Lapolla, Staff Writer

How will you be watching NYFW? Share in the comments below, or tweet us at @ruelala.

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February 11, 2013

Smooth Operator: The Nude Thong
When wearing a curve-hugging skirt, you want to show off your shape, not your panty lines. And with this lightweight, low-rise thong, there’s nothing to detract from the allure of a slinky number.

Secret Agent: The Nude Bra
Designed to appear invisible under clothes, this seamless nude bra lifts, shapes, and looks great (or really, like nothing at all) under thin, clingy tees.

Inner Vixen: Lacy Panties
Every woman deserves to have a little fun under buttoned-up attire. Enter these lacy black and nude panties that heat up even the most polished outfits.

Confidence Booster: The Push-Up Bra
Every date night (and deep V-neck) deserves a good push-up. With moderately padded cups (and removable pads), this adjustable number gives every night out a little extra va-va-voom.

Our La Perla Boutique opens Monday, November 19, at 3PM ET.

By Keriann Coffey, Associate Blog Editor

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Continue reading “Cover Your Assets: The Sultry Staples” »

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November 19, 2012