Oh, Los Angeles. As one of the most-visited spots in the country (hello, Hollywood), there’s so much to do in so little time. So whether you’re passing through on a road trip or spending a long weekend there, this what-to-wear guide will be your new BFF.

BLG-1591 Curated LA

Out to Dinner
Grabbing a bite at one of the hundreds of alfresco eateries? Rock a notice-me maxi dress with wedges. People go to L.A. to be seen, right?

Girls’ Night
If you’re staying the night, hitting a few bars on the strip is necessary. Bring along a flirty black sheath and you can’t go wrong.

Sightseeing
From the Hollywood Walk of Fame to Santa Monica Pier, quintessential denim cutoffs, a heat-bearing tee, and flat sandals are the way to go.

Pool Hopping
If you visit the West Coast, you’ll have to bring a bathing suit. Hit up the hotel’s rooftop scene in this neon string bikini (just don’t forget that sunscreen).

Our Road Trip Across America: Last Stop, L.A. Boutique opens Friday, July 12, at 11AM.

By Brianna Lapolla, Staff Writer

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July 12, 2013

Rue Los Angeles

The City of Angels just got even more chic. Rue Los Angeles is (officially) here and giving you access to Los Angeles’s hotspots, must-sees, and can’t-live-withouts. In honor of our California debut, we sat down with our very fashionable L.A. General Manager, Tova Bonem, to chat about local vintage treasures, the five stores every style-setter has to visit, and what she’s doing when the 405 shuts down.

Rue La La: Describe L.A.’s style.
Tova: Casual chic that defies the mundane. Personal style that combines femininity with a splash of youth. No set formula.

Rue La La: L.A. is known for its legions of sartorial masters. Any tricks for navigating the stands at the famed summer fleas (Rose Bowl in Pasadena or Long Beach’s antique market)?
Tova: Plan to get there early and be discerning, but have an open mind – the treasure you’ll find may be not the one you were looking for.
Continue reading “Local Style: Tova Bonem of Rue Los Angeles” »

July 14, 2011