Summer is upon us, which means it’s time to break out chilled wines that pair well with heat and humidity. But uncorking at the park, the beach, and the café can add up in terms of calories, which is precisely what inspired always-active former fashion insider Jayla Siciliano to create Bon Affair, a brand of high-quality, low-calorie wine spritzers. (The best part? They’re loaded with electrolytes.) Here, Jayla talks about finding success with Bon Affair on the TV show Shark Tank and what’s next for her fledgling business.

Jayla Siciliano of Bon Affair Wines

Image via Jayla Siciliano

Rue La La: What’s special about Bon Affair?
Jayla Siciliano: What makes Bon Affair unique is its dry, crisp flavor profile. It’s not sticky-sweet (I try to steer clear of sugar bombs), and it’s great by itself or for making cocktails. I put a full FDA nutritional panel on the bottle so people can read exactly what’s in there.

RLL: What was it like being on Shark Tank?
JS: The exposure from the show has been incredible. And the support from [Shark Tank judge] Mark [Cuban] and his team has been amazing.
Continue reading “Say Cheers to Jayla Siciliano: The Brains Behind Bon Affair” »

June 4, 2014