@Badgalriri’s #1 fan? Tom Ford – which is surprising, considering this is the same designer who used to ban cell phones from his super-exclusive runway shows.

But apparently, Gucci’s former leading man is starting to recognize the importance of social media in the fashion world. In an interview with Style.com, Tom claimed that celebrity Instagrams are now more important than media of the past. Said Tom:

Customers don’t care anymore about reviews or hard-copy publications. They care what picture Rihanna just Instagrammed while she’s naked in bed, what new shoes she has on, how she’s talking about them. That’s what they respond to.

Is he on to something? Only time will tell. But the real question here is whether Tom’s fandom is enough to make RiRi resurrect her Instagram. Because I for one miss her antics. (But could do without the bed shots.)

By Mairead McGonagle, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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May 29, 2014

Nowadays, no pop princess goes on tour without a high-fashion wardrobe. Lady Gaga wore costumes by Versace; Rihanna rocked Givenchy; Queen Bey performed in Emilio Pucci; and now, an all-star roster of designers is outfitting Katy Perry for her Prismatic World Tour.

Katy Perry Prismatic World Tour Fashion

 

Image via Instagram

Continue reading “Katy Perry Goes Couture for Prismatic World Tour Wardrobe” »

May 12, 2014

Social media has completely changed the way fashion week is reported. Follow the right bloggers, and images from the runway will fill your feed weeks before hitting the pages of Vogue. Yes, fashion – according to the New York Times – has officially entered “the Age of Instagram.”

 Fashion and the Age of Instagram

Image via Instagram

Continue reading “Fashion Filtered: How Instagram is Changing the Industry” »

April 11, 2014

The Friday Follow

There’s a kid in all of us. Which is why we can’t resist double-tapping every single photo these fashionable, pint-sized cuties post.

1.  We fell head over heels for little Mayhem’s paper dresses weeks ago. So we obviously can’t stop guessing what @2sisters_angie will post next. 

2. At only five years old, @alonso_mateo already has more Gucci (and swagger) than us.

3. If only we could rock a topknot and aviators like @hails_world. One day, one day.

4. It’s safe to say @masonkjsmommy has mastered the art of layering. His cardigan collection is beyond enviable.

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April 4, 2014

Confession: I follow a ton of Instafamous pseudo-celebrities. And the latest addition to my feed is my guiltiest pleasure yet. Meet four-year-old “Mayhem” and her mother, Angie, who spend their time recreating the year’s most memorable dresses… out of paper.

Instafamous Red-Carpet Looks

Image via hellomagazine.com

From Lupita Nyong’o’s Ralph Lauren cape dress to Jennifer Lawrence’s strapless Dior number, each pint-sized rendition has earned almost as many double-taps as its original. And the best part? Little Mayhem makes some of these amazing pieces herself. “The ideas are pretty much a 50/50 split,” Angie told the Huffington Post, “but Mayhem constructs a lot more than most people would probably believe.”

I imagine by the time Suri Cruise is nominated for her first Academy Award, she’ll be wearing Mayhem. Until then, join in on my guilty pleasure and preview her first “collection” here.

Want more kiddie couture? Read on at harpersbazaar.com.

By Jillian Hudon, Staff Writer

What’s your favorite Instafamous account? Tweet us at @ruelala to share.

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February 27, 2014

If you’re anything like me, it’s almost like Lena Dunham – a.k.a. Hannah Horvath – is speaking directly to you via her HBO original series, Girls. She can’t pay rent? You can’t pay rent. (Well, sometimes.) Ups and downs with your best friend? Preaching to the choir. And now, us just-like-me fans can connect with Dunham through a whole new medium: a book.

Lena Dunham

 Image via Flickr

Continue reading “Lena Dunham Is About to Prove She’s Just “Not That Kind of Girl”” »

February 11, 2014

Fact: I have an Instagram obsession. I arrange my desk just so before snapping a photo (have to make sure my Vogue and venti Starbucks cup are both visible), debate over filters for way longer than I care to admit, and still get a rush when I’ve gained a follower. But before you judge me – I don’t do selfies. So really, I’m not that bad.

All About Instagram Direct

But now, with the rollout of Instagram Direct, I fear my addiction is about to grow worse. What is Instagram Direct? Essentially, it’s Snapchat-meets-Instagram. With the new technology, you can choose to send your photos and videos to certain friends rather than publish for everyone to see. Say you snap a pic only a few followers will find hilarious. Instead of publishing said photo and getting less than – gasp – 11 likes, you can just send it to the friends that will love it. So those shameless bathroom selfies? Who knows, maybe I’ll even partake.

Learn more about Instagram Direct on Mashable.com.

By Keriann Coffey, Associate Editor

What do you think of Instagram Direct? Tweet us at @ruelala to share.

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December 12, 2013

First there were pictures. Then there was video. And now? Messaging could be a real possibility. According to Gigaom, Instagram will soon give us the capability to send private messages to our contacts. This new feature is “likely to find home in the next version… which is expected before end of the year.”

Ready to become even more obsessed with Instagramming? Um, is that even a question?

By Brianna Lapolla, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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December 3, 2013

Your typical Instagram feed of puppies, food, and sunsets? Well, that was then. This is now. On Friday, November 1, “Michael Kors revealed the social media platform’s very first ad,” says the Telegraph. The caption? “5:15 PM: Pampered in Paris #MKTimeless.” The photo showcased a rectangular-faced gold watch and a plate of pretty macarons, which now has well over 200K likes.

And we can expect a lot more where that came from. Burberry is already rumored to be the next brand to launch an Insta-ad in the coming weeks. Watch those feeds – you just may see a sponsored post worth double-tapping.

By Brianna Lapolla, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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November 5, 2013

As smartphone users, we’ve all taken more selfies than we care to admit. And there’s a definite art to it. You have to know your angles, find the right light, choose a filter, and compose that all-important hashtag. Now, out of this art, there’s emerged a career. Say hello to the Instassistant: a person whose sole job is to snap “selfies” of their celeb boss. Narcissistic? Maybe. Genius? Yes. In fact, there may just be an open position for my feed…

By Chrissy Makkas, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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October 15, 2013