This past fall, Chanel launched a series of short films recounting the history of its now-iconic brand. And last week, the online storyboard (aptly named Inside Chanel) released its 11th chapter. Giving viewers an inside look at the label’s key colors and what they meant to the brand’s visionary, Coco Chanel, it’s the most interesting installment to date. Don’t believe me? Check out the clip below.

For the fashion set, this short film is pretty eye-opening. It proves that although black and white are signature Chanel colors, Coco was also loyal to beige, gold, and red in her designs.

To dig deeper into the history of Chanel, check out the entire series.

By Jillian Hudon, Staff Writer

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May 30, 2014



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Watch: ELLE’s exclusive Inside Chanel series. This week, it’s all about Coco’s rags-to-riches story. Talk about a (stylish) inspiration.

Check Out: This year’s roster for the CFDA’s fifth edition of “Americans in Paris.” Wes Gordon, you say? Where do we get our ticket?

Tell us what you’re buzzing about this week, or tweet at us at @ruelala.

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September 16, 2013