A SNEAK PEEK AT THE MAKING OF RUE LA LA’S TOPIARY

Rue La La Topiary

We’ve picked the brains of our Creative Team to bring you the inside scoop behind our new homepage.

The vision
Create a homepage that makes Members pause (albeit briefly) in their dash to shop. Nothing too complicated – just something different, hopefully delightful, and completely Rue.

The challenge
Embody Rue’s mantra – Style. Confidence. Served with a twist. – in a single shot. The design needed to bring Members a moment of fun with an unexpected, dream-worthy image.
Continue reading “Behind the Scenes: Creating Our New Homepage” »

October 26, 2010