For years, the most talked-about trends were thought to be unique, unexpected, and exciting. Then, just when we were getting the hang of things, normcore happened. Lost? Let’s take a closer look at the style so average, it’s edgy.

Normcore Trend Turns Fashion on Its Head

The term, a hybrid of “normal” and “hardcore,” means normal to the nth degree. Basically, it’s a style shift back to basics as outward expression of the ordinary. Used in a sentence (or tweet): “I just scored some serious Birkenstock sandals. #normcore.”

Get it? Now, you’ll need dad jeans – that’s what the kids are wearing these days. And any sort of offbeat athletic clothing or a vintage graphic tee. Before you know it, you’ll be rocking normcore with the best of them. Or, perhaps, like the rest of them? Still a little unclear.

By Jillian Hudon, Staff Writer

Want the lowdown on fabrics and more? Follow our What Are You (Really) Wearing? column.

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July 3, 2014

If chocolate-covered bacon taught us anything, it’s that unexpected combos can really hit it out of the park. So, this month, pull two items from your closet that you’d never dare wear together – your precisely tailored blazer and your worn-in graphic tee – then, dare. And watch as everyone else follows suit.

Here’s how to do it right.

How to Pair a Blazer with a Graphic Tee

On top: Pick a tee with a solid base color and strong graphic. (Leave it untucked.) Then add a blazer in black, navy, or grey.

On bottom: Your best bet? Denim. Go for a fail-safe dark-blue wash or wear black narrow-leg jeans for a bit of rock ‘n’ roll edge.

On your feet: Play it cool in trendy sneakers. And if you want to up the level of polish, finish the look with leather or suede chukkas.

Want to shop the look? Our Graphic Tees & Blazers: Wear Them Together Boutique opens Tuesday, April 1 at 11AM ET.

By Joanna Berliner, Editor

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April 1, 2014

If you only have four T-shirts – ever – then these are the ones. Add them into any rotation (we can even pretend you wash them between each wear), and your ever-relevant wardrobe is complete.

With characteristics that go with everything from those favorite-fit jeans on a night out to always-casual cargo shorts during summertime barbecues, it’s a wonder you wear other shirts at all. (Though, I suggest you have at least one button-front in your arsenal.)

BLG-1544 Boutique Support Graphic Tees

The Vintage-Inspired Tee
Seriously soft and instantly cool with its salute to city pride,  this is the shirt you throw on to look ready at a moment’s notice.

The Dress-Up Tee
It might seem like a plain old T-shirt, but layer it with a tailored blazer to perfect that edgy-casual look.

The Surfer Tee
There’s a crazy-looking shark on it. ‘Nough said.

The Spaceman Tee
Scientific and artistic all at once, this shirt reels in all kinds of questions and compliments (talk about an icebreaker).

The Guy’s Guy Uniform: Graphic Tees & Denim Boutique opens Saturday, June 22, at 11AM ET.

By Abigail Kuzia, Editor

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June 22, 2013


We need to have a conversation about monochrome holidays. You know, the officially recognized holidays (like St. Patrick’s Day) or unofficial days of celebration (Marathon Monday, Bostonians?) that dictate your outfit’s color scheme. I have to be honest: I am not a fan – if only because it’s so easy to go overboard.

So this Sunday, I’m aiming to achieve the elusive fashion-and-function balance when it comes to my ensemble. After all, green beer has a pesky habit of spilling. Everywhere.

Put down the tacky graphic tees. Please. I’m actually begging you here. Step away from the “Kiss Me, I’m Irish!” tops. Don’t wear something that five hundred other people will be sporting within the same one-mile radius. Opt for a classic, appropriately hued scoop neck and stand out instead.

Switch up your skinnies. You better believe I am pulling out the least unsightly shade of green I have hanging in my closet. My go-to? Denim in dark hunter or mint.

Accentuate. If you’re not a green person, try rocking some trendy polish on your nails, or an emerald-toned necklace or clutch to infuse some of the requisite color into your outfit.

By Lauryn Paiva, Staff Writer

How will you be wearing green this St. Patrick’s Day? Share in the comments below, or tweet us at @ruelala.

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March 14, 2013