Love her or hate her, you have to admit that Gwyneth Paltrow has quite the résumé. From winning an Academy Award to founding her own lifestyle website, it seems the mother of two has done it all. So when Blo Blow Dry Bar announced yesterday that she will be working on the company’s creative direction, I wasn’t all that shocked. Although I did wonder: Why her?

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Image via ELLE.com

Well, according to the beauty franchise, it was her “keen business instinct” and “emphasis on high-quality customer experience” that led to the collaboration. I have a feeling, however, that it might have more to do with last year’s talk of Gwyneth opening her own blow dry bar. Avoiding competition? Probably. But I am excited to see where she’ll take the company. (Think goop + blowouts.)

Read more about Gwyneth’s latest project at ELLE.com.

By Emily Ketterer, Staff Writer

What do you think about the collaboration? Tweet us at @ruelala to share.

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May 29, 2014

Ah, the holiday hangover. Odds are you’re probably suffering from one right now – am I right? Well, buck up. New Year’s Eve hasn’t even happened yet. Lucky for you, ELLE just put together a handy hangover infographic “culled from scientific studies, GOOP, and a sprinkle of facts from bits everywhere.” Translation: It’s the answer to your New Year’s Day prayers. Now, maybe it’s just me, but I say that calls for even more bubbly.

By Keriann Coffey, Associate Editor

What has you buzzing this morning? Tweet us at @ruelala.

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December 27, 2013

 
Former Gossip Girl star Blake Lively recently announced that she will be launching her own lifestyle website. “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that,” explained Lively. “I have so many passions outside of acting and things that I grew up being good at that I don’t utilize when acting.” Makes sense.

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Continue reading “Battle of the Lifestyle Gurus: Our Fashion Director Weighs In” »

November 14, 2013