Gisele Fights Off Naysayers in Under Armour’s Campaign

Gisele Bündchen is used to being scrutinized – she is a model after all. And her newest gig in Under Armour’s “I Will What I Want” campaign is no exception. Critics took issue with Gisele starring in the ads, as she is the first non-professional athlete tapped by the activewear label. But Under Armour is one step ahead of them.

In the campaign’s video, the Brazilian supermodel shows off her kickboxing skills as comments (both good and bad) flash behind her. “Gisele knows what it means to live under the microscope, amongst the noise of contradicting opinions. But will beats noise,” the brand states. Using negative comments as fuel, Gisele punches and kicks that hanging sandbag like a champ. As for her “haters”? I’m sure they’ve been silenced.

By Brianna Lapolla, Staff Writer

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September 5, 2014

Because I’m Happy: Models Smile for Fall Campaigns

Kate Moss for ELEVEN PARIS. Cara Delevingne for Burberry. Gisele Bündchen for Sonia Rykiel. Along with impeccably cozy style, this fall’s fashion models are sporting a parade of toothy grins – a welcome departure from the stoic, cold stares perpetuated by the 90s heroin-chic movement.

Perhaps it has something to do with Pharrell Williams’s insanely catchy tune. Or maybe big-name designers simply want to appear more approachable? Either way, I like this changeup. Bring on the happy.

By Emily Ketterer, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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August 26, 2014

Chitter Chatter

 

Welcome: Tom and Giselle’s newest bundle of joy, Vivian Lake. Looks like the world just got a little more beautiful.

Know: Pantone just unveiled its 2013 color of the year. We bet a lot of hues are green with envy out there.

Watch: A little something to hold you over until season 2 of Girls premieres in January.

Check out: Burberry Prorsum’s Year in Review by Trevor Undi. Obsessed? Yeah, us too.

Tell us what you’re buzzing about this week or tweet us at @ruelala.

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December 10, 2012