If you cocoon yourself in these color-happy comforters and down blankets every night, then you know all about the dreamy softness that is The Company Store. But, do you know how it all began? Before you snuggle up, take a second to find out.

How The Company Store Got Its Start

For 103 years, this sleep authority has been crafting premium bedding from its very own factory in La Crosse, Wisconsin. Rooted by values passed down from Scandinavian ancestors, natural cotton and large-cluster down abound. Today? Those same standards (updated with head-turning hues) still keep us cozy.

The Company Store Boutique opens Thursday, July 17, at 3PM ET.

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Continue reading “Bedtime Story: How The Company Store Got Its Start” »

July 17, 2014

The thought of flannel sheets might conjure memories of the princess-printed or Boy Scout–ready sets you had as a kid. But now? It’s all grown up.

Why Flannel Sheets Rock

Rue Living Assistant Buyer Cara P. shares why our Egyptian cotton flannel is a bedtime staple for all ages: “It’s made my winter sleep experience feel more like indulgence than survival. I don’t have to jump into an icy-cold bed and wait that excruciating minute for the covers to warm up. It’s like sleeping inside a fluffy cloud – that’s heated.”

We’re down for that.

The Winter Bed Update: Cozy Flannel, Down, & More Boutique opens Tuesday, December 24, at 11AM ET.

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December 24, 2013

Clean sheets and spare towels go without saying. Next time overnighters stop by, take a few extra steps to make them feel truly at home.

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Continue reading “Company’s Coming: 4 Ways to Prep for Fall Guests” »

September 27, 2013

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Since its commercialization in the 1800s, cotton has prevailed as Egypt’s biggest cash crop. The secret behind this luxe fabric’s super softness? Its inordinately long natural fibers, which allow for finer yarns without sacrificing strength. It’s also resistant to wear (growing softer with every wash), and can absorb deeper, brighter dyes.

Well, we’re officially ready to sink in.

Our Egyptian Cotton: For the Luxe Bed & Bath Boutique opens Friday, July 26, at 3PM ET.

Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.

July 26, 2013