If you cocoon yourself in these color-happy comforters and down blankets every night, then you know all about the dreamy softness that is The Company Store. But, do you know how it all began? Before you snuggle up, take a second to find out.

How The Company Store Got Its Start

For 103 years, this sleep authority has been crafting premium bedding from its very own factory in La Crosse, Wisconsin. Rooted by values passed down from Scandinavian ancestors, natural cotton and large-cluster down abound. Today? Those same standards (updated with head-turning hues) still keep us cozy.

The Company Store Boutique opens Thursday, July 17, at 3PM ET.

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July 17, 2014