Sorry, Lana Del Rey – there’s no summertime sadness here. After seeing what’s in store for fashion this fall, we’re more than ready for the change of seasons. So ready, in fact, that we’re already stocking up on four of this autumn’s must-have pieces.

1. The Essential Leather Jacket
Leather jackets have been around forever. But this season, you don’t have to go all rocker-chic to add one to your closet. (Especially with alternatives to the jet-black we’re used to seeing.) Warm and stylish, this addition can be paired with lace for a girly twist or even thrown over your favorite summer maxi. Talk about transitional fashion.

2. A Pair of High-Waisted Jeans
Still hesitant about the high-waisted denim trend? We promise – you won’t look like your mom (no offense, Ma). Simply put, these jeans elevate every look. And an added bonus: those summertime crop-tops don’t have to be packed away anymore.

3. Some Lug Soles
Groundbreaking. Earth-shattering. Well, not literally – we hope. But it is clunky-chic. Whether with a thick sole or a stacked heel, these boots are bound to make a statement. (Prada knows best, after all.)

4. One Cashmere Cape
Move over, Superman. If Valentino and Isabel Marant say so, then it must be true: the cape is making its triumphant return this season. And we’re not complaining. Pair it with those ankle boots and the high-waisted denim we mentioned earlier, and boom – outfit game-changer.

Our First Look: Pre-Fall Style for Women & Men Boutique opens Friday, August 2, at 11AM ET.

By Carolyn Bothwell, Editorial Intern

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August 2, 2013

Guys, jeans are jeans, right? Not exactly. Whether you’re athletic, thin, or somewhere in between, there’s a pair to suit your body shape. Read up on these facts, then let the “you look good” compliments roll on in.

BLG-1564 Boutique Support Men's Denim

Recognized by a slightly larger hem – which accommodates sturdier shoes like work boots – and a fitted silhouette from waist to knee. These jeans sit right at the hips.

Best fit: athletic or average. Consider this your go-to pair. A little on the tall side? The enlarged hem balances out a long frame.

These jeans create a sleek line all the way down, from hip to foot. Simple and straightforward, this is as versatile as it gets.

Best fit: athletic, average, or thin. This is the everyman’s jean. Snug enough to sit comfortably on hips and show off your sculpted lower half, yet not too baggy.

Otherwise known as the indie-rock staple. These fitted pairs come in moderately longer lengths, ideal for bunching at the ankle.

Best fit: thin. Embrace this trend. You can rock a slimmer cut – just be sure to look for styles with a little bit of stretch. It will create the illusion of a slightly bigger frame.

Our A Guy’s Got Needs: Essential Jeans Boutique opens Monday, July 1, at 11AM ET.

By Brianna Lapolla, Staff Writer

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July 1, 2013


We need to have a conversation about monochrome holidays. You know, the officially recognized holidays (like St. Patrick’s Day) or unofficial days of celebration (Marathon Monday, Bostonians?) that dictate your outfit’s color scheme. I have to be honest: I am not a fan – if only because it’s so easy to go overboard.

So this Sunday, I’m aiming to achieve the elusive fashion-and-function balance when it comes to my ensemble. After all, green beer has a pesky habit of spilling. Everywhere.

Put down the tacky graphic tees. Please. I’m actually begging you here. Step away from the “Kiss Me, I’m Irish!” tops. Don’t wear something that five hundred other people will be sporting within the same one-mile radius. Opt for a classic, appropriately hued scoop neck and stand out instead.

Switch up your skinnies. You better believe I am pulling out the least unsightly shade of green I have hanging in my closet. My go-to? Denim in dark hunter or mint.

Accentuate. If you’re not a green person, try rocking some trendy polish on your nails, or an emerald-toned necklace or clutch to infuse some of the requisite color into your outfit.

By Lauryn Paiva, Staff Writer

How will you be wearing green this St. Patrick’s Day? Share in the comments below, or tweet us at @ruelala.

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March 14, 2013

In an effort to prolong the life of my favorite pair of dark-wash J Brand skinnies, I had to start thinking outside the box – or, in this case, the washing machine.

Cue freeze cleaning. When I first heard about the freeze-cleaning method, I’ll admit it took a while for me to warm up to the idea. But I’ll try anything to avoid doing my laundry (conventionally), and the benefits are completely worth it. The process helps protect dark washes by avoiding the wear and tear a normal spin cycle has on the fabric. By skipping the washer, you will also inadvertently conserve water (and save on the bill that comes with it).

But how exactly does it work? The frosty temp inside the icebox kills any bacteria living in your denim. This process won’t rid the jeans of cosmetic stains, but spot treating prior to freezing should do the trick.

Freeze Clean Denim

Try it for yourself:

1. Fold your jeans twice lengthwise and smooth out any wrinkles in the fabric.

2. Slip the folded denim into a ziplock freezer bag and press out any excess air prior to sealing. I suggest using a bag with a one-gallon capacity or larger.

3. Place the bag in the freezer. For best results, freeze for a minimum of 24 hours.

By Jillian Hudon, Staff Writer 

Have you tried freeze cleaning before? Tell us how it went in the comments below, or tweet us at @ruelala.

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January 18, 2013


From their edgy ads to their oh-so-flattering fits, HUDSON Jeans are pretty much denim royalty. Check out our breakdown below of just what makes these baby blues so iconic.


Our HUDSON Boutique opens Friday, November 30, at 11AM ET.

By Keriann Coffey, Associate Blog Editor

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Continue reading “Anatomy of a Jean Icon” »

November 30, 2012

Denim trends occur in pendulum-like cycles, but with the right fit, you can successfully pull off any style – you just have to be willing to stretch out of your ever-indigo or always-slouchy comfort zone.

Guys, skinny jeans are no longer reserved for angsty bands and hipsters, and color is not just for chicks. It’s time to rock some statement socks and show us what you’ve got. And ladies, welcome the bootcut back into your wardrobe. With a killer pair of heels (or even flats – just remember to roll the cuffs), that pair you save for manual labor (i.e. Swiffering the floors) is ready for a night out.

Find these denim fits and more at our James Jeans Boutique, opening Friday, November 23, at 11AM ET.

By Julia Ivins, Staff Writer

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November 23, 2012

The key to a great-fitting jean is striking a balance between comfortably loose and appealingly hugging. But most importantly, it’s finding the best fit for your body type. Here are some easy tips for looking great (and being comfortable!) in your denim.


  • A general rule of thumb: stick with a straight or slim cut in a dark wash, since they are easiest to dress up and down.
  • Athletic Build: Try jeans with a lower rise that will lengthen out your proportions. But steer clear from cuts that are too low – no one wants to be a victim on the list of plumber’s casualties.
  • Long and Lean Build: Experiment a bit with hues. Opt for a lighter wash (but avoid acid wash, for obvious reasons) or colored denim to add some dimension to your look. Lucky for you, your build makes colored pants look edgy and classic, all at once.
  • Shorter Build: Do yourself a favor and keep it straight, simple, and fitted. Stay away from looser cuts – you don’t want to add heft to a shorter frame with baggy jeans.
  • Avoid super-slim, tapered, or bootcut styles, as these can cause odd proportions and fit. This applies to all body types.
  • Regardless of what cut you decide to rock, make sure the hems graze the tops of your shoes, but still cover your socks. This is crucial. Too-short pants are not a good look.
  • Cuff as needed: A tidy rolled cuff is very acceptable these days and allows you to adjust your hem based on your footwear.


By Christine Mitchell, Staff Writer 

What are your menswear tips? Share them in the comments below or tweet us @ruelala.

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October 23, 2012

This just in – bottles can be made into jeans. (Yep. Keep reading.)

Always a trailblazer in the world of denim, Levi’s® has announced that it’ll be rolling out a new line of jean products  Waste<Less™  that will include at least 20% of recycled products, post-consumer use (translation: each item will contain approximately eight 12- to 20-ounce bottles in its material).

No Bill Nye myself, picturing this textile feat wasn’t easy. Turns out though, products made of PET (polyethylene terephthalate) materials – like brown beer bottles, green soda bottles, clear water bottles and black food trays – can be crushed down into miniscule flakes and then made into polyester fiber. The polyester fiber is blended with cotton fiber, and the blend is then woven with traditional cotton to create the actual denim.

The first iteration of Waste<Less™ products is set to launch in Spring 2013, and – get this – it will be utilizing approximately 3.5 million recycled bottles.

Sounds like permission to go on a jean-shopping binge, if you ask me.

By Sarah Stanley, Staff Writer

For more on stylish acts of charity, check our In Good Fashion column, every Thursday.

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October 18, 2012


We believe that you can never have too much denim. And we’re beyond excited about our Rock & Republic Boutique, overflowing with rock star-worthy styles in every shade and shape. We checked in with our resident stylist, Maureen Dahill – who styled the Boutique, for her favorite looks of the day.

Rock & Republic

Our Rock & Republic Boutique opens Thursday, January 13.

January 13, 2011


William Rast

There’s nothing quite like a late summer concert. The days are still long, the air still warm, and the amplifiers still cranked to 11. Whether you’re hitting up a free show on the Brooklyn waterfront or taking in a set at The Fillmore, we believe in looking backstage fresh. Who knows, you might be called on stage for a guest appearance.

Luckily, the solution to the concert fashion quandary is a quick fix. We’re loving the rocker appeal of William Rast, the clothing company founded by Justin Timberlake and Tracy Ayala. This is the look of the world-tour, lifestyle-premium denim (that looks better unwashed, after several consecutive days of wear), tailored leather jackets (preferably in the iconic black of the Ramones), and essential graphic Ts. Of all pieces, the graphic T is most emblematic of the anti-hero vibe that comes from being under the bright lights and elusively answering questions from interviewers. It has sass and attitude, and is not afraid of being in your face. It is the definition of swagger.
Continue reading “Rue How-To: Dressing for A Summer Concert” »

August 19, 2010