This just in – bottles can be made into jeans. (Yep. Keep reading.)
Always a trailblazer in the world of denim, Levi’s® has announced that it’ll be rolling out a new line of jean products – Waste<Less™ – that will include at least 20% of recycled products, post-consumer use (translation: each item will contain approximately eight 12- to 20-ounce bottles in its material).
No Bill Nye myself, picturing this textile feat wasn’t easy. Turns out though, products made of PET (polyethylene terephthalate) materials – like brown beer bottles, green soda bottles, clear water bottles and black food trays – can be crushed down into miniscule flakes and then made into polyester fiber. The polyester fiber is blended with cotton fiber, and the blend is then woven with traditional cotton to create the actual denim.
The first iteration of Waste<Less™ products is set to launch in Spring 2013, and – get this – it will be utilizing approximately 3.5 million recycled bottles.
Sounds like permission to go on a jean-shopping binge, if you ask me.
By Sarah Stanley, Staff Writer
For more on stylish acts of charity, check our In Good Fashion column, every Thursday.
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RUE LA LA STYLIST PICKS FOR ROCK & REPUBLIC
We believe that you can never have too much denim. And we’re beyond excited about our Rock & Republic Boutique, overflowing with rock star-worthy styles in every shade and shape. We checked in with our resident stylist, Maureen Dahill - who styled the Boutique, for her favorite looks of the day.
Our Rock & Republic Boutique opens Thursday, January 13.
OUR GO-TO LOOKS FOR THE CONCERT CIRCUIT
There’s nothing quite like a late summer concert. The days are still long, the air still warm, and the amplifiers still cranked to 11. Whether you’re hitting up a free show on the Brooklyn waterfront or taking in a set at The Fillmore, we believe in looking backstage fresh. Who knows, you might be called on stage for a guest appearance.
Luckily, the solution to the concert fashion quandary is a quick fix. We’re loving the rocker appeal of William Rast, the clothing company founded by Justin Timberlake and Tracy Ayala. This is the look of the world-tour, lifestyle-premium denim (that looks better unwashed, after several consecutive days of wear), tailored leather jackets (preferably in the iconic black of the Ramones), and essential graphic Ts. Of all pieces, the graphic T is most emblematic of the anti-hero vibe that comes from being under the bright lights and elusively answering questions from interviewers. It has sass and attitude, and is not afraid of being in your face. It is the definition of swagger.
Continue reading “Rue How-To: Dressing for A Summer Concert” »
BY SARAH EVANS, TRAVEL AUTHOR
As an avid traveler, I’m constantly packing and re-packing. Denim is one of my favorite suitcase essentials because not only is it durable and great for travel, but it goes with just about everything. Denim is appropriate for most occasions, and should be a vital part of everyone’s wardrobe in some shape or form. Today, denim is available in everything from shirts to sandals, so the jean pool is much more diverse than you may think. Below I’ve outlined my denim must-haves for any trip:
The newest must-have in denim, jean leggings are the sexy necessity of the season. They’re ideal travel gear because they’re cute and comfy, and work well on the plane. Plus, it’s a great alternative to saggy sweats.
Continue reading “Destination Denim: The Pieces to Pack for Instant Style” »