Five days. Thirty-six tweets. Seventy-six thousand followers. That was the lifespan of @CondeElevator, a Twitter account formed for the sole purpose of reporting ludicrous, albeit hilarious, banter from inside the elevator at Condé Nast headquarters in New York. (See excerpts below.) The creator? One of their own – former GQ editor Lauren Bans, who revealed her identity in a spontaneous tweet last month. In an interview with GQ, Bans said, “I came home real drunk last night, read an article about the Goldman Sachs Elevator guy in the New York Times, and then impulsively tweeted my ‘coming out.'”

Let me fill you in: The day Bans sent her signing-off tweet to @CondeElevator for fear of jeopardizing her job, the anonymous @GSElevator account popped up, seemingly tweeting the same sort of gossip – only from the elevators at Goldman Sachs. Two and a half years later, @GSElevator comes out as finance expert John LeFevre, admits he was inspired by @CondeElevator, and signs a six figure book deal with Touchstone.


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March 14, 2014