Rue How-To: Dressing for A Summer Concert

OUR GO-TO LOOKS FOR THE CONCERT CIRCUIT

William Rast

There’s nothing quite like a late summer concert. The days are still long, the air still warm, and the amplifiers still cranked to 11. Whether you’re hitting up a free show on the Brooklyn waterfront or taking in a set at The Fillmore, we believe in looking backstage fresh. Who knows, you might be called on stage for a guest appearance.

Luckily, the solution to the concert fashion quandary is a quick fix. We’re loving the rocker appeal of William Rast, the clothing company founded by Justin Timberlake and Tracy Ayala. This is the look of the world-tour, lifestyle-premium denim (that looks better unwashed, after several consecutive days of wear), tailored leather jackets (preferably in the iconic black of the Ramones), and essential graphic Ts. Of all pieces, the graphic T is most emblematic of the anti-hero vibe that comes from being under the bright lights and elusively answering questions from interviewers. It has sass and attitude, and is not afraid of being in your face. It is the definition of swagger.
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August 19, 2010