It’s not every day that a fashion blogger has a Harvard Business School case study written about her. But Chiara Ferragni, founder of The Blonde Salad, gets the university’s stamp of approval.

HBS published an in-depth look at the 27-year-old mogul, who counts a shoe line, luxury-brand partnerships, and many magazine features under her well-appointed belt. And it is paying off. Her 16-person team is projected to pull in a whopping $9 million by the end of the year.

Aspiring bloggers – it’s time to hit the books. Grab the case study ($14) and start building your own online empire.

By Renata Certo-Ware, Staff Writer

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February 26, 2015

What do Chiara FerragniZanita Whittington, and Nicole Warne have in common? Other than being wildly popular fashion bloggers, the three are the first in their field to land the cover of a major U.S. fashion magazine (Lucky’s February 2015 issue, to be exact).

February Lucky Magazine Cover

Image via luckymag.com

Quite a lot has changed since Chiara, Zanita, and Nicole first stepped onto the fashion-blogging scene several years ago. What began as side projects turned into full-fledged businesses with the same perks that fashion’s finest editors received only after years in the industry.

“We don’t just blog – we do so many different things,” Chiara told LuckyAnd that they do. Nicole has modeled for Lancôme. Zanita has starred in a Louis Vuitton campaign. And Chiara has written a book and created an eponymous shoe line. It’s safe to say blogging is just the beginning for them.

As for all those naysayers who think the blogging game is on its way out? These ladies clearly prove otherwise.

By Brianna Lapolla, Staff Writer

What do you think of Lucky magazine’s February cover girls? Tweet us at @ruelala to share.

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January 6, 2015

Social media has completely changed the way fashion week is reported. Follow the right bloggers, and images from the runway will fill your feed weeks before hitting the pages of Vogue. Yes, fashion – according to the New York Times – has officially entered “the Age of Instagram.”

 Fashion and the Age of Instagram

Image via Instagram

Continue reading “Fashion Filtered: How Instagram is Changing the Industry” »

April 11, 2014

Twice a year, bloggers, socialites, and editors flock to the world’s four fashion capitals for runway show after runway show. And every time, they somehow end up being the most photographed and outfit-inspiring people there. So, who should you look out for next time Fashion Month rolls around? The three street-style stars below. Trust me – come September, you won’t be disappointed.

Three Street-Style Stars to Watch

Continue reading “Outside the Tents: The 3 Street-Style Stars to Watch” »

March 14, 2014