Tory Burch + Rue La La

All of us at Rue, like the rest of the world, have been devastated by the destruction in Japan. So we are thrilled to team up with Tory Burch in a special “Wear Your Support” Boutique. Starting today, March 22, at 3PM ET, we will be selling a special edition Tory Burch T-shirt on Rue. All of the net proceeds will go to the American Red Cross in support of their relief efforts.

At every turn, our Members have shown us how much heart they have. This is the chance to show the rest of the world. We can’t wait to wear ours.

Cheryl Kaplan


The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion, or political position.  Please visit American Red Cross at




March 22, 2011

Since we first launched Behind the Keyhole, we’ve covered everything from local style to luxurious getaways. We’ve mixed in tips from leading industry experts and savvy guest bloggers, and answered questions from you, our well-informed Members. And we love reading every single comment you submit!

This marks our 100th blog post, and we hope we’ve inspired you as much as you’ve inspired us. It’s your Rue La La, and we want to know what’s on your mind. So tell us: What do you want to see on the blog? What have you liked? What do you want to read more about?

I can’t wait to hear what you have to say.

September 15, 2010

We know our Members lead busy lives. Between work, which often takes you far from a desk, and play, which we hope includes travel, brunch, and the occasional spa treatment or haircut – being in front of your computer at 11AM isn’t always realistic. So when you told us you needed a more convenient way to shop, we listened.

We took everything you love about Rue La La and translated it to fit your favorite mobile device – which means instant access to style must-haves, no matter where you are at 11AM.

We recently launched our new apps for the iPhone and iPad (have you tried them yet? If not, you can download from the app store). I’ve already heard from lots of Members who say they love the lush images, shopping by size, helpful reminders and more. And, with our mobile site – – Android and BlackBerry users can shop on the go, too. (Stay tuned for apps for these devices, coming soon!)

Now we want to know where you “Rue.” In traffic, on the golf course, maybe even under your desk at work – now that we’ve taken Rue La La mobile, tell us where you’re taking us!

June 6, 2010