Today, Burberry unveiled its new customizable My Burberry fragrance with an accompanying ad campaign featuring British supermodels Kate Moss and Cara Delevingne.
Image via wwd.com
Shot by the legendary Mario Testino, the television and print ads feature the models in the brand’s iconic Sandringham trench coat, marking the first time Kate and Cara have posed together. “It felt like we were making something special. It’s so exciting to see it come to life now,” Cara said about the campaign.
The label’s new signature fragrance, created with contemporary perfumer Francis Kurkdjian, represents the brand’s classic trench coat and captures the essence of a London garden after the rain. And its “My Burberry” name isn’t just a cheeky moniker. Those who purchase the 90-milliliter eau de parfum can personalize the glass bottle with up to three initials, further fueling monogram obsessions everywhere.
The campaign also has a digital side. Customers have the ability to preview a giant replica of their monogrammed bottle on select billboards in London and New York via their smartphones. Not in either city? No worries. Just personalize a bottle and share it on your news feed.
With the holidays fast approaching, this fragrance is sure to be at the top of every perfume enthusiast’s wish list. (Hint, hint, Mom.)
By Brianna Lapolla, Staff Writer
Will you monogram your own My Burberry bottle? Tweet us at @ruelala.
Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.