While a lot of our favorite celebrities – Gwen Stefani, Victoria Beckham, and Beyoncé, just to name a few – have made the leap into the fashion world, one I didn’t see coming was Cameron Diaz. But in a surprising move, she’s stepped up as Artistic Director of Pour La Victoire (a Rue favorite).
Not only will Diaz be designing handbags and shoes, but as a co-owner of the label, she’ll also be involved with the brand’s creative, marketing, and advertising.
“I don’t do endorsements really. This is completely different. Being influential in a brand and in its [advertising] campaigns interests me,” Diaz told WWD.com. “I love fashion. It’s a large part of my life. What I wear is looked at. It influences what other people wear because that’s just the world we live in.”
One thing’s for sure: with Cam’s A-lister friends, these new Pour La Victoire designs are about to get a lot of exposure.
Have questions about the latest fashion happenings? Tweet our Fashion Director, Jackie Nasser, at @ruelala with #askjackie.
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Jackie Nasser joined Rue La La as Fashion Director in November of 2012. In close collaboration with the merchandising teams, she leads content production for lookbooks, style tips, and curated Boutiques. Jackie is the former Lead Editor for InStyle’s sister shopping site, StyleFind.com, which she launched. Prior to that, she served as Senior Fashion Editor at Lucky and at ELLEgirl, ELLE Accessories, and ELLE.com.