Local Style: Heather Hartle of Rue San Francisco

Rue San Francisco

We’re ushering in more and more local style across the country, and this time we’re honing in on the Bay Area. Rue San Francisco has arrived, giving you insider access to all the best local spots in the city. To celebrate San Francisco’s debut, we sat down with Director of Brand Partnerships, Heather Hartle, to talk about the city’s stellar boutiques, navigating the hills, and what to do when the fog rolls out.

Rue La La: Every city has its own fashion personality. What defines San Francisco style?
Heather: People love to say that San Francisco doesn’t have a distinct fashion style. My take on that sentiment is that because San Francisco has always been home to and prides itself on its entrepreneurs, free thinkers, and independents, it fails to fall into a set style persona. And that is a good thing. We’ve got everything from the preppy Marina girls and Mission hipsters to the tech geeks and ladies who lunch. I think of San Francisco style much like I do the people who wear it: varied and independent, with a strong sense of self.
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August 3, 2011

Local Style: Tova Bonem of Rue Los Angeles

Rue Los Angeles

The City of Angels just got even more chic. Rue Los Angeles is (officially) here and giving you access to Los Angeles’s hotspots, must-sees, and can’t-live-withouts. In honor of our California debut, we sat down with our very fashionable L.A. General Manager, Tova Bonem, to chat about local vintage treasures, the five stores every style-setter has to visit, and what she’s doing when the 405 shuts down.

Rue La La: Describe L.A.’s style.
Tova: Casual chic that defies the mundane. Personal style that combines femininity with a splash of youth. No set formula.

Rue La La: L.A. is known for its legions of sartorial masters. Any tricks for navigating the stands at the famed summer fleas (Rose Bowl in Pasadena or Long Beach’s antique market)?
Tova: Plan to get there early and be discerning, but have an open mind – the treasure you’ll find may be not the one you were looking for.
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July 14, 2011