Initial It: Burberry’s New Fragrance Gets Personal

Today, Burberry unveiled its new customizable My Burberry fragrance with an accompanying ad campaign featuring British supermodels Kate Moss and Cara Delevingne.

burberry

Image via wwd.com

Shot by the legendary Mario Testino, the television and print ads feature the models in the brand’s iconic Sandringham trench coat, marking the first time Kate and Cara have posed together. “It felt like we were making something special. It’s so exciting to see it come to life now,” Cara said about the campaign.

The label’s new signature fragrance, created with contemporary perfumer Francis Kurkdjian, represents the brand’s classic trench coat and captures the essence of a London garden after the rain. And its “My Burberry” name isn’t just a cheeky moniker. Those who purchase the 90-milliliter eau de parfum can personalize the glass bottle with up to three initials, further fueling monogram obsessions everywhere.

The campaign also has a digital side. Customers have the ability to preview a giant replica of their monogrammed bottle on select billboards in London and New York via their smartphones. Not in either city? No worries. Just personalize a bottle and share it on your news feed.

With the holidays fast approaching, this fragrance is sure to be at the top of every perfume enthusiast’s wish list. (Hint, hint, Mom.)

By Brianna Lapolla, Staff Writer

Will you monogram your own My Burberry bottle? Tweet us at @ruelala.

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September 2, 2014

Because I’m Happy: Models Smile for Fall Campaigns

Kate Moss for ELEVEN PARIS. Cara Delevingne for Burberry. Gisele Bündchen for Sonia Rykiel. Along with impeccably cozy style, this fall’s fashion models are sporting a parade of toothy grins – a welcome departure from the stoic, cold stares perpetuated by the 90s heroin-chic movement.

Perhaps it has something to do with Pharrell Williams’s insanely catchy tune. Or maybe big-name designers simply want to appear more approachable? Either way, I like this changeup. Bring on the happy.

By Emily Ketterer, Staff Writer

What has you buzzing this morning? Tweet us at @ruelala.

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August 26, 2014

The Best-Dressed List: Top Looks from July 27 to August 2

Each Week, Our Fashion Editor Decides Who Deserves Top Honors

 
From a chic LBD to a luxe blanket poncho, this week’s looks are all about celebrities showcasing their personalities – whether classic, contemporary, or just plain cool.

Best_Dressed_1

1. Zoe Saldana stunned in a pregnancy-perfect LANVIN LBD at the New York screening of Guardians of the Galaxy.

2. Nicola Peltz gave a nod to the fall 70s trend in Prada at the Tokyo premiere of Transformers: Age of Extinction.

3. Miranda Kerr mesmerized in matching floral ESCADA separates at the ESCADA Joyful event.

4. Olivia Palermo sported an envy-inducing ensemble: a Burberry monogrammed poncho and over-the-knee boots from Stuart Weitzman.

By Nicole Andrew, Fashion Editor

Who made your best-dressed list this week? Tweet us at @ruelala to share.

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August 1, 2014

The Best-Dressed List: MET Gala 2014 Edition

Our fashion editor decides who deserves top honors

 
This year, the Met Gala dress code called for sweeping ball gowns and full “white tie” attire. And while many stars missed the mark, a select few hit home runs.

Karolina Kurkova Marchesa Dress Met Gala 2014
Image via fabsugar.com

  1. Karolina Kurkova in Marchesa.
  2. Emma Stone in Thakoon.
  3. Jessica Alba in Diane von Furstenberg.
  4. Beyoncé in Givenchy.
  5. Suki Waterhouse in Burberry.

 
By Nicole Andrew, Fashion Editor

Who made your best-dressed list at the Met Gala? Tweet us at @ruelala to share.

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May 6, 2014

Chitter Chatter

 

Welcome: Tom and Giselle’s newest bundle of joy, Vivian Lake. Looks like the world just got a little more beautiful.

Know: Pantone just unveiled its 2013 color of the year. We bet a lot of hues are green with envy out there.

Watch: A little something to hold you over until season 2 of Girls premieres in January.

Check out: Burberry Prorsum’s Year in Review by Trevor Undi. Obsessed? Yeah, us too.

Tell us what you’re buzzing about this week or tweet us at @ruelala.

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December 10, 2012